Google Analytics 4

Discover how to quickly adjust your Google Analytics data retention settings to enhance your data analysis capabilities. By default, Google Analytics retains data for two months, but this setting can be changed to instead retain up to 14 months' worth of data. Extending your data retention period allows you to access a larger dataset, providing [...]

Learn how to retain your Universal Analytics data before it expires on July 1st, 2024. Migrating to Google Analytics 4 isn't a seamless solution due to fundamental differences between Universal Analytics and Google Analytics 4. Options include exporting report data to spreadsheets, even though there are limitations, or exporting the data to BigQuery, which can [...]