When I was reviewing one of our client's accounts in Google Ads, I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the [...]
To be blunt, it's easy to waste a large percentage of your advertising budget with Google Ads. Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, [...]
Is SEO still worth it when you can buy a top spot on the search results page with Google Ads? Does it even make sense to invest in your website when everyone’s on social media these days? When you run a small business, you want to make sure everything you spend your money on is [...]
Watch our latest video and learn how to set up website phone call tracking in Google Ads using Google Tag Manager.
Watch our latest video and learn how to see the top 3 things you can do to quickly optimize your Google Ads search campaigns.
Watch our latest video and learn how to ensure your Google Ads are only serving to people in your targeted locations. This is not the default setting, so it's easy to miss!
Watch our latest video and learn how to use dynamic keyword insertion to improve your ad rank and lower your costs per click in Google Ads.
Watch our latest video and learn how to use negative keyword lists to save money and improve your return on ad spend (ROAS) in Google Ads.
Watch our latest video and learn how to use Dynamic Location Insertion to improve your Google Ads performance.
As we start the New Year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for the coming year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go [...]
