We’re big believers in having a plan in place for all aspects of digital marketing, from SEO to advertising and social media. Without a roadmap, how can you get to your destination? When it comes to social media, it’s easy to fall into the habit of simply posting what you feel like sharing and letting [...]
Wondering why your website isn’t showing up on Google? It could be because of black hat SEO. Black hat SEO is the unethical side of search engine optimization. It’s any set of techniques that are used in place of a user’s experience and their trust in search engines. Black hat SEO strategies are used to [...]
At Main Street ROI, our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. We offer different levels of digital marketing services, whether you’re just starting or you have a more established online presence. In addition to services, we offer digital marketing consulting to provide you [...]
Keyword research is one of the most important steps in crafting a successful SEO strategy. The right keywords will help your website rank higher in search results. In addition to developing a content marketing strategy and creating the content, SEO keyword selection is one of the most necessary components of any practical digital marketing plan. [...]
What is a bounce rate? It’s the percentage of website visitors who visit only one page on your site and then leave. Your website bounce rate shows how effective–or ineffective–your site is at keeping visitors engaged. If your website has a high bounce rate, it means visitors aren’t finding what they need or want, and [...]
Having the right content strategy is essential for people to see your site as an authority in your niche. Unfortunately, that alone isn’t enough. To rank your website on page one of Google, you need to optimize your content. No one can guarantee page one rankings, but it’s much easier with proper strategies. That means [...]
I'll admit right away that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google. You can check using [...]
The world of SEO is full of interesting trends and opportunities to apply to your website. If you’ve been looking for different strategies to increase your traffic and content’s clickthrough rate, chances are you’ve heard of featured snippets. Google–being the dominant search engine–is always looking for ways to make its search engine results pages (SERPs) [...]
We talk a lot about how Facebook Ads are great because of their ability to target the exact audience you’d like to reach, but another key feature that makes Facebook Ads stand out for small businesses is its campaign objectives. Because you have to set a campaign objective at the jump, you’re automatically forced to [...]
Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google Ads, eventually Facebook Ads... Regardless of the ad network, the question is always the same, "How do [...]
