Watch our latest video and learn how to see the top 3 things you can do to quickly optimize your Google Ads search campaigns.
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Video Transcription
Hi everyone.
00:05
It’s Phil Frost from Main Street ROI.
00:07
And today I have a very quick video to help you optimize your Google ads campaigns.
00:12
I asked our ad analysts, based on your experience auditing small business Google ads accounts, what are the top 3 tips you’d recommend that are sure to improve return on ad spend? And in about 60 seconds, Riley was able to walk through these tips.
00:26
I hope you enjoy.
00:29
Hey, this is Riley with Main Street ROI and this is how to optimize your Google ads account in 60 seconds.
00:34
So first of all, search terms.
00:36
This is a big one.
00:37
This is where I see the largest amount of ad spend getting wasted.
00:41
You want to go to your campaigns search terms and you want to look through these and see if these are relevant.
00:46
If these are not meaning the things that people are typing into Google, if these are not relevant and you’re paying for them, click on them, add them as a negative keyword.
00:54
I would add them to a negative keywords list and do that regularly.
00:58
Second thing, ads use responsive search ads.
01:02
We’re done with expanded text ads.
01:03
That’s over with.
01:05
We are in the age of responsive search ads.
01:07
These are are going to include multiple options, multiple headlines and descriptions to give Google more options at auction time.
01:14
Which basically means that your ads are going to be more likely to be competitive when choosing whose ads to show.
01:21
So this is going to help with ad rank.
01:23
Use responsive search ads and 3rd tip.
01:26
Is going to be utilized dynamic keyword insertion.
01:30
So this is wildly underutilized and yet it does wonders for ad relevance, quality score, and ultimately paying less for clicks.
01:38
So in order to do that, you would type in a squiggly bracket here and insert dynamic keywords.
01:45
In fact, we have a video on that, but I hope this has been useful for you.
01:49
Please go out and implement these changes and you are sure to see improvement in your account.