It's no secret that mobile search is more popular than desktop. Following Google's May 2015 announcement that that was indeed true in 10 countries including the US and Japan, businesses everywhere started putting more effort into making sure their websites and digital marketing campaigns were mobile-friendly. Now, it's going to be even more important to make sure [...]
When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics. It's free, easy to install, and fairly easy to use once you get familiar with all the reports. But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]
SEO is an ever-evolving industry with a growing list of variables - but no matter how closely you follow the latest SEO trends, you're doomed to fail if you don't master the basics. The good news is that many of SEO's most fundamental rules haven't changed in years. Most of these fundamentals can be fixed [...]
What's better than doubling your website traffic? Doubling the number of leads generated from your website! That's exactly what we did for Hartford Fence Company. And in this case study I'll show you how... Background We started working with Hartford Fence Company in mid July 2015. Business was actually going very well for them already, [...]
When is the last time you opened a phone book? Not long ago, Yellow Pages were the go-to portals for shoppers who needed local goods and services -- now they're obsolete. Internet search engines replaced the role of the phone book years ago. And even as online habits have changed in recent years, the role of the [...]
Marketing your business online in this day and age is a no-brainer. An estimated 205 million Americans shopped online in 2015, an increase of more than 30 million people over the previous five years. However, don't expect to tap into this huge marketing opportunity by just starting a Twitter or Facebook account... Writing a blog [...]
Does SEO still matter? Given how dramatically the online landscape has changed -- more people access the Web through smartphones than desktop, and social media is king among mobile users -- it's natural to wonder whether good-old fashioned SEO tactics have suddenly become obsolete. But don't worry, the answer is yes, SEO still matters. In [...]
Last week, I answered 5 FAQs to help you understand "Traditional" SEO. But, for many businesses traditional SEO is not enough... You must also understand Local SEO. That's why today, I'll answer 5 FAQs about Local SEO. 1. What is Local SEO? Last week, we defined SEO as the process of getting your website to [...]
SEO. These three little letters often feel like a digital mystery that needs to be solved. In order to help you crack the code on your digital marketing, we've put together a 2-part series to answer important FAQs about SEO. For part 1, we'll cover some SEO basics and break down the key questions you need answered [...]
How much money could you make if you were ranking #1 in Google for your target keywords? That's an important question to answer because it tells you how much you can afford to invest in SEO. The problem is there is no one-size-fits all answer to the question. For one business the answer could be [...]
