When I started back in 2006, search engine optimization (SEO) was not widely known or understood. In fact, I'm pretty sure my parents thought I was either lying about having a job, doing something illegal, or both... :) At that time, most businesses didn't have anyone dedicated to improving their SEO. The businesses that did, [...]
Search engine optimization (SEO) can be very frustrating. Google's algorithm is complex so there is rarely just one thing you can do to get one of your webpages to rank #1. In fact, focusing too much on any one tactic or on any one of your webpages can be counterproductive. Just because you want to [...]
This may surprise you, but search engine optimization (SEO) is not a good investment for every business. As the owner of a digital marketing agency, it's not easy for me to admit that because we provide SEO services, but it's true. For some businesses, SEO is simply not a great option versus all of the [...]
There's no denying that search engine optimization (SEO) is complex, but the fundamentals are actually quite simple. In fact, when you get past all the smoke and mirrors, there are really just two core factors at play: On-page SEO Off-page SEO That's right, just two core factors. Once you understand this key concept, then SEO [...]
I'm from Massachusetts so I grew up a fan of all the Boston professional sports teams. Yes, that includes the New England Patriots. And yes, that includes Tom Brady... If you follow the NFL, then you know the quarterback of the Patriots, Tom Brady, has been suspended for the first 4 games of the season. [...]
Over the years I've noticed businesses tend to approach search engine optimization (SEO) in one of the following two ways: It's an afterthought. In this case, the business tries to add SEO separately like grafting a new branch on to a fruit tree. It's at the core of their digital marketing. Rather than thinking SEO is a completely separate [...]
My son, Emmett, is about 3.5 months old and he has already mastered the art of getting attention when he needs it. If he wants mommy or daddy to come running quickly, then he just elevates his whining to more of a scream and within seconds he has full attention. Or, if he wants to [...]
For the first time ever I got sucked into watching the Women's College World Series (WCWS) this year. It all started when I was feeding my 2-month old son, Emmett, on the couch and there was nothing to watch on TV. I settled for a softball game and was quickly hooked. I think part of [...]
In early May 2015, Google released yet another update to their algorithm that shook up the search results. This shouldn't come as a surprise considering how frequently Google is rolling out updates these days. This update in particular, named "The Quality Update," changed the way Google analyzes the quality of any given webpage's content. Unfortunately, Google [...]
After our live training last Thursday on The Complete SEO Audit, I have received several follow-up questions about one important area of SEO: Duplicate content. In this article, I'll review what we covered in the training and go into a little more detail so make sure your website isn't suffering in the search results due [...]