SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you're just starting out in the online marketing world. Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is [...]
Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series where we share actionable advice, tips, tricks and case studies designed to help you master different aspect of the digital marketing universe. Last month, SpyFu President and Founder Mike Roberts shared valuable lessons learned from their very own "down and [...]
One of the most frequently asked questions I receive when I'm presenting a SEO training is, "How do I safely and effectively get links to my website?" In this article, I'll walk through 5 tactics any business can use to get more links, and in turn, improve their search engine rankings. But first, let's address why [...]
Strategies used for Search Engine Optimization are evolving, and to keep up with the competition it is always important to know what works and what doesn’t - as well as what is trending and what to expect! While some SEO techniques have been used for several years and still remain prominent, there are many new ones [...]
Over the years Google has made concerted efforts to continually update their algorithms as a way to improve the relevance of search engine results. From Google's perspective, this makes a lot of sense. Their success as the #1 used search engine relies on users feeling like the search terms they use provide them with the [...]
Every year, SEO gets a bit more complicated as Google updates its algorithms (without revealing too much in the process). The best SEO practices in 2017 continue to focus on optimizing your website for faster, more relevant and interactive search results. In fact, the trends from 2016 have continued, with a heightened focus on mobile [...]
Do you think it's too late to start working on search engine optimization (SEO)? Do you think you're rankings are just so bad that it's not even worth trying at this point? If you just nodded your head yes, then you need to read this case study because it's never too late! The Challenge Our client [...]
At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]
It's the season of gratitude and giving. While we all take time to reflect on all the things we have to be thankful for, it's important to make sure the success of your business is on your list. Whether you're already focused on SEO or you're considering getting started, investing in SEO is sure to make [...]
Building a solid link foundation is critical for SEO. There are a variety of creative, more advanced tactics to build backlinks, which can be helpful for a website that already has an established SEO strategy. However, without a solid foundation, you'll struggle to rise up in the rankings. Plus, building the foundation is pretty straightforward. That's why when [...]
