Many businesses are so eager to get ranked in Google that they overdo it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings... It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite - she runs away. When you overdo it with [...]
Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or [...]
During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article. Even if you're already tracking your phone calls, I urge you to read this [...]
SEO is a competitive industry, and sometimes people cross the line. Is your website suddenly loading slowly or constantly crashing? Is your site getting visitors from all kinds of unusual referrers? Are you getting bombarded with bad online reviews? Has your site dropped several spots in the search rankings? If so, you might be a [...]
Are you curious how to find and check the title tag, meta description and other meta tags on your website? Look no further... If you're like most business owners I talk to, then you're not fluent in the HTML coding language, and you're not exactly sure where meta tags like the title tag and meta [...]
Are you looking for some inspiration to guide your SEO strategy? Look no further than these top 10 SEO quotes... One of the best things about the internet is instant access to just about any information you need. This is especially true when researching search engine optimization (SEO). However, not all information found online is [...]
Are you curious how to track SEO keyword rankings, traffic, and conversions using Google Analytics? You've come to the right place... If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high [...]
Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone gives a good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: [...]
SEO is like a slow burning fire. Once you get it started, you need to add more wood to it to keep it going. Think of your website as the fire, and SEO tasks as the wood. Each piece of wood you add, the longer it will burn (work for you). Below, I'm providing you [...]
Following the rules and being smart while undertaking various techniques is key to a successful SEO plan. The rules and ranking factors have regularly changed over time, and many techniques that worked years ago are now obsolete. In today's article, I'll fill you in on some essential Do’s and Don’ts in the world of SEO today. [...]
