link building

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How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea for my age.  I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]

5 Safe & Effective Ways to Get Links to Your Website

One of the most frequently asked questions I receive when I'm presenting a SEO training is, "How do I safely and effectively get links to my website?" In this article, I'll walk through 5 tactics any business can use to get more links, and in turn, improve their search engine rankings. But first, let's address why [...]

How Does Guest Blogging Help Your SEO Campaign?

During a webinar presentation about search engine optimization (SEO), one of the attendees asked me the following question: "How does guest blogging help your SEO campaign?" I'm sure a lot of other people have this same question so I want to address it here for everyone's benefit.  Before I can explain why guest blogging is [...]

SEO Audit In the Post-Penguin 2.0 World

The entire internet marketing world is buzzing about Google's Penguin 2.0 search engine algorithm update.  Were you affected? Are you wondering what to do now? I was on the phone the other day with a Main Street Inner Circle member who was upset and scared.  She was pleading with me saying she had no idea [...]

Don’t Make Friends With Zombies!

Would you rather be friends with live people, dead people, or zombies? Pretty easy question to answer. But the funny thing is, people don't always make the right decision when it comes to their search engine optimization (SEO). What does this have to do with SEO?!? When you get a link from a page, you're [...]

Is SEO Dead? Predicting the Future of SEO

In the past two years, Google has made significant changes to their search engine... and it's clear to me that Google's long-term goal is to make traditional search engine optimization (SEO) tactics obsolete.  And Google has only just begun.  In the coming years, SEO as we know it today will no longer exist.   Timeline [...]

The 2 Types of SEO Small Business Owners Need to Know About

The last week or so, I've had several conversations with our clients about their 2012 marketing plans, goals, and challenges. And a few things have stood out. Overwhelmingly, the #1 goal they have, when it comes to their online marketing, is to get more traffic from Google. And specifically, they're interested in getting FREE traffic [...]