Paying more for the same service is never a good business practice. Yet this happens all the time with Google AdWords. People who are new to AdWords set up campaigns and let them run, often with profitable results, but they don't realize they're massively overpaying for their clicks. Or, on the other end of the [...]
Getting your AdWords campaigns seen by more prospects is a good thing, unless those prospects have very little chances of becoming customers. That's where negative keywords can help. Negative keywords instruct AdWords not to display your ads with specific search queries. They follow all the same rules of your standard keyword lists, meaning you can specify broad-, [...]
With Google AdWords, your campaign performance is directly proportional to the accuracy of your conversion tracking. In other words, the more accurately you can track sales generated directly from your AdWords campaigns, the better your ad performance. When you know exactly which keywords and ads are driving sales and which are simply wasting your money, [...]
What if I told you your Google AdWords campaigns could be generating more leads and sales without any additional budget? I'm sure that would get your attention. And based on my experience auditing hundreds of accounts, I can almost guarantee you're leaving money on the table. To prove it, I'll walk through a case study [...]
If you're using Google AdWords search ads without RLSA, then you're missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads. It's Google's fancy terminology for retargeting in the search network. In case that didn't make sense, let's take a [...]
Keywords. Geo-targeting. Data analysis. Ad copywriting. Landing pages. A lot goes into creating a successful Google Adwords campaign and it can be overwhelming. Thankfully, digital marketing experts have made it their job to figure out how to run PPC campaigns that convert into sales. Here are 5 tips from Adwords experts to help you create [...]
In 2016, Google made $79.38 billion in revenue from advertising. That number tells me that not only are a ton of people using Google AdWords, but also that Google AdWords is highly effective. Adwords is not a good choice for every small business. If nobody is searching on Google for your products or services, then [...]
No Google AdWords account is perfectly optimized; There's always room for improvement and areas to cut costs. The problem is that it's not obvious to the naked eye where an ad campaign is leaking money. It's like trying to find a leak in your bike tire. No matter how hard you look, you'll likely never [...]
With Google AdWords, the "numbers don't lie," but they don't always tell the whole truth either. That may sound strange considering one of the main benefits of digital advertising is all the tracking data available. However, conversion tracking, or quantitative data, only tells half of the story and is not enough to measure Google AdWords performance. What's the other [...]
There are 3 distinct phases of Google AdWords advertising. And depending on which phase you're in you need to adjust your focus and your expectations for the ad campaign. In other words, using tactics that are not appropriate for the phase you're currently in will result in poor performance. Let me put this into perspective for [...]
