digital marketing plan

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How To Find Your #1 Business Driver

Imagine there was just one number you needed to monitor to gauge the success of your marketing.  That would make marketing a whole lot easier wouldn't it? We're in the age of "big data" where you can track just about any metric you can think of, but I would argue that is hurting more than [...]

By | December 13th, 2015|Categories: Strategy|Tags: |

Are You Looking For a Magic Marketing Pill?

When you see a diet pill that promises washboard abs in a few months, do you believe it? We all want to believe it will work because we want that push button, silver bullet solution.  But deep down I'm sure you don't really think there is a pill that will remove body fat and replace [...]

3 Ways Online Marketing Can Boost Your Offline Marketing ROI

Obviously I think online marketing  is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing.  Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]