Imagine there was just one number you needed to monitor to gauge the success of your marketing. That would make marketing a whole lot easier wouldn't it? We're in the age of "big data" where you can track just about any metric you can think of, but I would argue that is hurting more than [...]
My daughter Violet is now 2 years and 9 months old, which must be the developmental phase for questioning all things in life. That means I hear "Why, Daddy?" after literally anything I say to her. Just the other day on our walk home from daycare through Central Park, I was caught in a barrage [...]
My daughter Violet is in an extremely cute stage where she insists on doing everything herself. When I try to put her jacket on, I am told, "I do it." When I attempt to pour milk into her cereal bowl, then again, "I do it." It doesn't matter if she can in fact do what [...]
When you see a diet pill that promises washboard abs in a few months, do you believe it? We all want to believe it will work because we want that push button, silver bullet solution. But deep down I'm sure you don't really think there is a pill that will remove body fat and replace [...]
Obviously I think online marketing is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing. Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]