With many forms of advertising, there's not a lot of "active managing" of the campaigns. Certainly a lot of work goes into planning the media buys and designing the ads, but then once the ads are turned on, it's more of a waiting game. For media like TV, radio, print, and direct mail, you'll need [...]
Yesterday, I presented How to Create All of Your Marketing Content in Just Minutes per Month. In case you missed it, I'm going to highlight one of the most important points in this blog post. About halfway in to my presentation, I explained the 4 different ways you can use an article to improve your [...]
What are your goals with digital marketing? Obviously, you want to drive sales of your product or service, but what does that really mean? In other words, HOW do you really sell online? What does it require? In this article, I'll reveal the most important goals in a digital marketing campaign, and how to accomplish [...]
Last week I compared your website to a 24/7 networking event where the goal is to collect business cards from qualified prospects and then follow up to convert those leads into sales. But first and foremost, you need to collect those business cards! On your website, that means you need what we call a Lead [...]
In the world of networking events, I've found there are more people socializing than doing real business. At least that's been the case in my limited experience. There's usually plenty of drinks, lots of small talk, and boxes of business cards exchanged, but when it's all said and done, there are very few sales. Of [...]
It's the beginning of a new month, which means I am busy analyzing our monthly reports. What worked, what didn't work, and where's the best place to focus in May? Every month I ask the same questions, but the answers keep changing. Does that sound familiar? Most business owners I talk to have some sort [...]
Do you hold your website accountable in your business? Have you ever conducted a performance review of your website? Those may sound like strange questions since your website isn't an employee, but I believe every website's performance should be evaluated no differently than a sales person in your business. The roles of your website and [...]
In this article, I'm going to give you my most powerful website sales optimization tool. But first, I need to tell you that there's no silver bullet when it comes to optimizing your website to generate more sales. Typically, it'll take multiple rounds of testing different variations of your webpage design, layout, offer and copy [...]
If you’re already generating traffic to your website, then your best opportunity to increase your sales is conversion. In this article, I’m walking you through the 3-part conversion system we recommend no matter what business you’re in. The conversion system has 3 key components: Paid Offer Lead Magnet Follow-Up 1. Improve Your Paid Offer Your [...]
Did you notice Google's search results were recently redesigned? My guess is you didn't catch this update unless you spend a lot of time analyzing Google's every move. To be clear, I'm not talking about an algorithm change here. Last month, Google rolled out a new design for Google.com's search results. The most notable difference [...]