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[Google Ads Case Study] The Solution to Unqualified Leads

About a month ago, we started working with a client to improve their Google Ads campaigns.  More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!"  Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick [...]

How to Spy on Your Competitor’s Google Ads Campaigns

Have you ever wished you could figure out what your competitors are doing with their Google Ads campaigns? If you could just know what keywords they were using, what all their ads looked like, and which ones worked best, you'd have a fighting chance at beating them, right? Well, we're about to divulge a way [...]

By | May 9th, 2019|Categories: Pay Per Click Advertising|Tags: , |

5 Google Ads Tips to Start Seeing Results Right Now

Getting started with Google Ads is easy, and blowing through an advertising budget is even easier -- but are you getting the results you want? Many small business owners plunge into Google's PPC advertising platform without any real knowledge about how to audit their campaigns. All too often, they see their clicks and impressions piling [...]

6 Powerful Google Ads Headline Templates

If you're like most people, you struggle to come up with Google Ads headlines. It's only 30 characters, but it's the hardest 30 characters you'll ever write. You know what you put in the headline matters, which is why it can be like pulling teeth to come up with an effective headline. The good news [...]

By | May 9th, 2019|Categories: Pay Per Click Advertising|

[Google Ads Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By | May 9th, 2019|Categories: Pay Per Click Advertising|Tags: |

5 Ways To Ensure Maximum Visibility in Google Search

Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. In this post, I'll go over some essential optimization techniques [...]

The Dos and Don’ts of SEO: 5 Tips for Your Small Business

Following the rules and being smart while undertaking various techniques is key to a successful SEO plan. The rules and ranking factors have regularly changed over time, and many techniques which worked just a few years ago are now obsolete. In today's article, I'll fill you in on some essential Do’s and Don’ts in the world [...]

By | April 26th, 2019|Categories: SEO|Tags: , |

How to Protect Your Website from Negative SEO

SEO is a competitive industry, and sometimes people cross the line. Is your website suddenly loading slowly or constantly crashing? Is your site getting visitors from all kinds of unusual referrers? Are you getting bombarded with bad online reviews? Has your site dropped several spots in the search rankings? If so, you might be a [...]

User Experience Design: How it Can Help to Increase Traffic & Conversions on Your Website

The user journey and experience of using a website or application should always be as pleasant as possible for the user; from start to finish, from entry point to purchase; both simple and intuitive. In this blog post, I'll discuss the impact that a quality user experience design (UXD) has on search engine optimization (SEO) and [...]

5 Tips to Avoid an SEO Penalty from Google

On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives, as a result, can be difficult to recover from. In this article, we're going to [...]

By | April 25th, 2019|Categories: SEO|Tags: , , |