6 FAQs About Google Analytics That Every Small Business Owner Wants Answered

Google Analytics is an incredibly valuable resource for your business. Not only can you use it to track your digital marketing, but it can be used to track your offline marketing as well. Google Analytics helps you understand what's working and what isn't, so you can focus your budget on what is actually benefiting your business. [...]

By |August 7th, 2020|Categories: Tracking and Analytics|Tags: |

9 Ways to Measure Digital Marketing Success

A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog -- both help increase profits in the [...]

SEO Pricing: How Much Does Search Engine Optimization Cost?

Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]

3 Steps to Reel In Customers from Social Media Marketing

One of my favorite commercials (yes, I have favorite commercials) is for the Banjo Minnow.  If you like to fish, then you've probably seen this lure in stores.  I liked that commercial so much that my dad eventually went out and bought the kit for me.   When you watch the commercial, you'll hear reference [...]

11 Steps to Improve Your Local SEO

You're on vacation, walking around and exploring the sites, and suddenly get the urge for an ice-cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice-cream shops in the area. You choose one and order your favorite flavor on [...]

By |July 19th, 2020|Categories: SEO|Tags: , |

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By |July 16th, 2020|Categories: Search Engine Optimization, SEO|

How to Build an Ecommerce Website Fast

This is a guest post from our friends at BigCommerce Need an ecommerce website? Tired of losing sales to online competitors? If you're not already selling online, there's never been a better time to hop on the ecommerce bandwagon. After all, you already know ecommerce is big, and while online stores used to be the [...]

By |July 13th, 2020|Categories: Uncategorized|

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]

The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: It has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]