SEO FAQ: Why Isn’t My Website Showing Up On Google?

Google searching is the primary way that people find businesses on the Internet. In order to be found, your company’s website needs to show up on the first page of Google. 90% of all Google clicks never go beyond the first page.  It’s frustrating when your site hasn’t ranked on page one yet, or isn’t [...]

By |June 1st, 2022|Categories: Search Engine Optimization, SEO|

What are Featured Snippets and How Can You Appear In Them?

The world of SEO is full of interesting trends and opportunities to apply to your website. If you’ve been looking for different strategies to increase your traffic and content’s clickthrough rate, chances are you’ve heard of featured snippets.  Google–being the dominant search engine–is always looking for ways to make its search engine results pages (SERPs) [...]

By |May 31st, 2022|Categories: Search Engine Optimization, SEO|

How to Start a Blog For Your Small Business in 7 Simple Steps

Are you considering launching a blog for your company? If so, it’s one of the smartest marketing decisions you can make. Small businesses with blogs experience 126% more lead growth and 55% more website visitors than those that don’t have them. (Sources: Oberlo; ActiveBlogs) Taking your blog idea and successfully implementing it is not easy, [...]

By |May 27th, 2022|Categories: Search Engine Optimization, SEO|

New Website Launch Checklist: What to Look Out for When Launching a New Site

Have you discovered aspects of your website that aren’t up to modern standards? Are you rebranding your business with a new logo and graphics, too? You’ll want to relaunch your website to ensure your brand elements look cohesive. Relaunching a website is no cakewalk, though. Your website includes frontend elements like your brand colors and [...]

What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign

A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]

By |May 16th, 2022|Categories: Google Ads, SEO|

How to Conduct an SEO Content Audit

Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO. That being said, SEO is so [...]

How to Create an SEO-Friendly Website Structure

Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and [...]

Facebook Ad Objectives Explained: What You Need to Know

We talk a lot about how Facebook Ads are great because of their ability to target the exact audience you’d like to reach, but another key feature that makes Facebook Ads stand out for small businesses is its campaign objectives. Because you have to set a campaign objective at the jump, you’re automatically forced to [...]

By |May 6th, 2022|Categories: Facebook Ads|

How to Get Cheap Clicks with Facebook Ads

Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google Ads, eventually Facebook Ads... Regardless of the ad network, the question is always the same, "How do [...]

By |May 6th, 2022|Categories: Pay Per Click Advertising|Tags: |

How Long Does SEO Take to Work?

When considering digital marketing efforts, many people are looking for strategies that generate fast results. After all, the more traffic and leads are coming in the door, the more sales opportunities appear for any business. While SEO can be highly effective, it’s not the quickest marketing strategy. As a small business owner, you may be [...]

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