Ready to create your first Facebook Ad? In this video, we walk you through: Setting up a new ad campaign in Meta Ads Manager Choosing the right objective and campaign type Understanding Facebook's automated suggestions Customizing your ad targeting, including demographics, interests, and behaviors Selecting the best ad format and creative Budgeting and scheduling for [...]
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you're missing or deficient in any of these 4 areas, then your marketing will fail. It's really that simple. That leads us to the first key concept here... Digital Marketing Is A Lot Like Assembling A Puzzle [...]
Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long-term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]
If you’re like most small business owners, your business isn’t just how you make a living. It’s a passion and it probably feels like a part of you. Given this, it can be hard not to take negative reviews personally, which leads a lot of business owners to respond inappropriately. Don’t get mad, don’t be [...]
Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors. This score is also used to determine your cost per click (CPC) and ad [...]
SEO is all about getting your website to rank higher on Google, ensuring your website appears above your competitors in search results. On average, the top spot in Google gets around 30% of all available clicks for that search, while the top three spots capture over half of all clicks. Being on the first page [...]
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: "How much should I be spending in Google Ads?" That's a great question and there are really 2 answers to this question... First, [...]
If you're looking to increase your Facebook Ads reach and conversions, then you'll want to know about campaign objectives. In this video, Kelly talks about what campaign objectives options there are in Facebook Ads and what they can help you achieve. By the end, you'll have a better idea about which campaign objectives you should [...]
I remember a few months after my son Emmett was born, my wife was disappointed that she couldn't finish a workout. This particular workout was quite easy for her before she was pregnant with Emmett. What do you think, would you expect my wife, or any other woman, to be back to her "pre-pregnancy" workouts [...]
