Learn how to review your competitor’s ads in Facebook in 2024. In this video snippet from a recent Facebook Ads webinar, Kelly covers the importance of understanding what your competitors are offering and how you can use a fantastic tool – the Facebook Ad Library – to gain valuable insights.
Discover key metrics like social proof, engagement levels, and ad longevity and watch as we walk you through a step-by-step demonstration of how to use the Facebook Ad Library to research competitors and similar brand names.
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Video Transcription
0:05
um now there’s competitor research so
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this is also a very important step when
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you’re setting up your uh your campaign
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and trying to get your strategy dialed
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in what are your competitors offering um
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there’s a a cool tool you can use and
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and it’s uh on the Facebook ad Library
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you can actually search for competitors
0:25
or similar brand names now one of the
0:28
things you would want to focus on is the
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social proof like how much engagement
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their ads getting how many people have
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liked or commented how long have those
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ads been running uh because the ones
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that are running the longest must be a
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top performing ad um because it just
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wouldn’t make sense to continue running
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an ad that’s not working so you’ll want
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to look and see how long those have been
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running and kind of model you know maybe
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get some inspiration off what your
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competitors are
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doing uh so I’ll dive into the Facebook
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ads Library here just for a quick Dem of
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what that might look
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like so you can go to facebook.com ads
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library to get into the ad library and
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begin researching so uh you can search
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based on keywords you can search based
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on your competitor names so this is just
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an example of the various bathfitter
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franchises and uh you know who who are
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actively running ads so there’s a lot of
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information here it says which platform
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they’re targeting the Facebook and
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Audience Network
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platform you can see how long this has
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been running so these are all new ads
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fairly new they they launched January
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19th but if you scroll down you’ll see
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some of the ads that have been running
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longer so there are ads that uh have
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been running since January 3rdd there
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are ads that have been running even
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since
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December and some of these so you can
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see the video and everything that they
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uh they talk about in that video um the
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different types of creative that they’re
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using what that ad copy is um as far as
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descriptions and and headlines go so you
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get a lot of insights by by just playing
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around with the Facebook ads library and
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taking a look at what your competitors
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are are up
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[Music]
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