Discover how to find the right keywords for your business, ensuring you target the most relevant audience.

1. Start with a general assessment to identify primary keywords.
2. Research competitors’ websites and their keyword usage.
3. Verify your assumptions by searching your chosen keywords on Google.
4. Utilize tools like ATS to analyze search volume and explore variations.
5. Focus on long-tail keywords with higher buyer intent for better conversion rates.
6. Avoid overly broad keywords with high search volume but low conversion potential.

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Video Transcription

0:04
okay so how to conduct keyword
0:07
research um one of the first things that
0:11
that
0:12
uh when I’m talking to clients I I
0:15
usually like to to get at is like you
0:18
really want to figure out what are
0:19
people looking for what Search terms are
0:21
they using and and use that as a as a
0:25
general starting point so if if you’re a
0:27
plumbing business you know you want to
0:29
look for keywords that seem most
0:32
relevant like plumber um there’s there’s
0:34
ways to do some keyword research to find
0:36
out what your search volume is for
0:38
different keywords but um starting with
0:42
that General assessment is is great
0:45
because then you can actually go out do
0:47
that search find out who’s listed and
0:49
then see if those are your actual
0:51
competitors if they’re not your
0:52
competitors there’s a good chance you
0:54
might have misdiagnosed your your
0:57
keyword and you need to to try again or
1:00
if you if you do know your direct
1:01
competitors you can put them in you can
1:05
uh go look at their website and see what
1:08
terms they use to describe themselves
1:11
and then go throw those Search terms
1:12
into Google and then see if they come up
1:15
um just to kind of verify that I’m I’m
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really big into verifying things so just
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because we think we know what our C our
1:22
our Target keyword is doesn’t always
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mean that’s the actual one that that is
1:27
producing results um so I always like to
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go back to Google use that search term
1:31
to find out is that where the
1:33
competitors are is that where I believe
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my site should be sitting um alongside
1:38
those results and if that’s the case
1:40
then that’s going to be where I’m going
1:42
to go into plug that search term into
1:44
something like a tool like ATS to see
1:46
what the search volume is um I want to
1:49
see what other variations there are and
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I might even take the top website for
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that search term and look at it in HRS
1:57
to see what other keywords it ranks for
2:00
because there’s there’s been many times
2:02
where I thought I knew the the top
2:04
keyword and then I’d go do some keyword
2:07
research using different competitors
2:09
only to find out that that was like a
2:12
secondary keyword the primary keyword
2:14
that was in that market had like double
2:16
or triple the amount of traffic and so
2:18
had I only gone off my
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original you know assessment I would
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have been missing out on significantly
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larger amounts of traffic so um going
2:30
back and and doing that research finding
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out what other Search terms are
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available when when looking at
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competitors those are some fantastic
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ways to really um just verify that you
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have the right keyword and then to also
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verify that the keyword that you’re
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you’re going after is the is the highest
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value keyword in that space um now a
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caveat on that is
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like when you’re when you want to
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consider a high value keyword there’s
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going to be a little bit of like you you
2:59
are looking for search volume um but
3:03
you’re all also looking for
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specificity because the more specific
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you are with a keyword we usually call
3:09
that like a longtail keyword uh that
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corresponds with a a higher buyer
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uh a higher buyer intent whereas shorter
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keywords um what will often have a much
3:22
higher volumes but are going to have a a
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higher research intent so if you had to
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choose between ranking high for a
3:29
research intent keyword and a buyer
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intent keyword most businesses are going
3:34
to want to prioritize focusing on the
3:36
buyer intent keywords because those are
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going to be the ones that have much
3:40
better conversion rates and are further
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down the sales funnel and so they they
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convert into to revenue much faster than
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a research keyword would so do keep that
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in mind when you’re doing that just
3:53
because it has a a large volume doesn’t
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necessarily mean it is the best keyword
3:59
um in other words like I’m trying to
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think well for example if someone’s
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searching for
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SEO one word three letters you know they
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could they’re in the research phase
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they’re trying to figure out what it is
4:12
but the search volume for it is going to
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be ridiculously high um also with that
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since no one’s purchasing at that space
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you’d be spending money to rank for a
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keyword that does not have a direct
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Revenue path to it so finding out maybe
4:30
you’re doing SEO in Atlanta Georgia and
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so Atlanta SEO or Atlanta SEO consultant
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or Atlanta SEO company those are much
4:40
longer keywords that have much higher
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buyers intent but they’re also going to
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have a lot lower search volume those are
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going to be some of the things we would
4:47
want to look at um when we’re doing
4:49
keyword research because those are
4:51
probably going to be a much better fit
4:53
for our primary keyword than something
4:56
so broad as
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SEO