Blog

/Blog/

Google Analytics 101: 5 Steps to Set Up Your Account

What do you really know about how visitors interact with your website? If you're not using Google Analytics, then your answer is probably "not much." Even if you have clickthrough and conversion data from AdWords or another advertising platform, you need Analytics to gain meaningful insights such as who visits your website, what they do when they get [...]

Answers to 4 Frequently Asked Questions About Local SEO

What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings But [...]

The 27 Best Inspirational Quotes to Motivate Business Owners

Running a business is hard. Period. It takes an immense amount of dedication, focus, hard work, and time to run a successful business. There are days that the task seems incredibly daunting and that pushing forward seems impossible. But small businesses make up the backbone of our country, and as we near Thanksgiving, we want [...]

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

SEO Pricing: How Much Does Search Engine Optimization Cost?

Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]

11 Steps to Improve Your Local SEO

You're on vacation, walking around and exploring the sites and suddenly get the urge for an ice-cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice-cream shops in the area. You choose one and order your favorite flavor on [...]

By | July 16th, 2019|Categories: SEO|Tags: , |

6 Reasons Why Google Ads Are a Smart Investment

I'll admit right away that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads (formerly known as Google AdWords). But chances are, your prospective customers are searching in [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By | July 10th, 2019|Categories: Search Engine Optimization, SEO|

Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks."  It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]