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7 Deadly Sins To Avoid In Your Customer Lifecycle

Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business.  So as you go through the [...]

By | March 15th, 2019|Categories: Uncategorized|

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]

4 Tips for Creating Facebook Ads that Work

Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it. Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook, and you come [...]

5 Facebook Advertising Mistakes to Avoid

Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most. The only problem with Facebook Ads is that they don't follow the adage, "If you build it, they [...]

By | March 6th, 2019|Categories: Pay Per Click Advertising|Tags: |

[Facebook Case Study] Results From Testing 5 Different Targeting Options

If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming;  There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]

How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea for my age.  I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]

4 Google Analytics Mistakes That Lead to Poor Marketing Decisions

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true!  If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]

By | February 24th, 2019|Categories: Tracking and Analytics|Tags: |

3 Steps to Improve Your Website Conversion Rates

If you want to generate more sales from your digital marketing, then you only have two options... First, the most common option, is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you'll likely double your sales.  Intuitively, this makes sense and is [...]

4 Website Mistakes That Could Be Costing You Sales

I received a question recently from a newsletter subscriber who asked, "How do I know if I'm losing sales on my website?" The short answer is that every website is losing sales every single day.  There's no way to convert 100% of the qualified prospects who visit your site.  That's just not realistic.  No more [...]

3 Common Beliefs That Will Sabotage Your Marketing

Marketing success is not just the result of sound strategy and disciplined execution.  Those are of course key ingredients, but there's one more ingredient that I would argue is more important: Your mindset. Over the past many years I've created and executed marketing plans, I've come to realize that long term success or failure is [...]