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3 Marathon Takeaways to Help You Create Your Marketing Plan

Yesterday, November 4, was the 2018 New York City marathon. Although I didn't run in this year's race (I'm currently training to run the Philly marathon in a couple weeks), I ran the NYC marathon back in 2015.     I went through my old notes from the time, and I had 3 major takeaways [...]

By | November 5th, 2018|Categories: Strategy|Tags: |

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]

October 2018 Digital Marketing News Roundup

October is almost over, and I'm glad to report that the digital marketing news this past month wasn't too scary. There's been some new features rolled out across Google Ads, Google My Business, and Facebook. These features seem to be setting the path for better user experiences in 2019. So, here we go - October's [...]

By | October 28th, 2018|Categories: Uncategorized|

4 Scary SEO Tactics That Will Forever Haunt Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]

Creative Email Marketing Examples to Use This Holiday Season

It's likely that at this point in the holiday season your inbox is full of offers from your favorite stores and companies. With so many different offers available, it's important to make sure your emails stand out from the rest. The 6 campaigns below found creative ways to get their message of holiday cheer out [...]

How to Maximize Your Email Marketing Campaigns this Holiday Season

The holiday season will soon be upon us. It's the time for holiday parties, carols, and of course... shopping. Holiday shopping creates an opportunity for small businesses to generate lots of sales and new clients. But, the competition is high during this time of year, so in order to capitalize on it, you have to [...]

Why Your Marketing Plan Is a Training Program (Not a Report)

Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.”  To prove this point, have you honestly reviewed your marketing plan since you created it? We’re nearly through October [...]

10 AdWords Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google AdWords is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using AdWords is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of patience. [...]

By | October 12th, 2018|Categories: Pay Per Click Advertising|Tags: , , |

A Guide To The Google Ads Universe

When you think of Google Ads (AKA Google AdWords), then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]

Top 10 Reasons Email Marketing Is Key to Your Marketing Strategy

Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]