4 Scary SEO Tactics That Will Forever Haunt Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust in your site. [...]

3 SEO Tips from My Adventures in a Pumpkin Patch

When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins.  I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea.  The farm was jam-packed with kids, parents, tractors, [...]

[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time

You've probably heard the following quote attributed to John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore.  When Google Ads campaigns are set up correctly, it's possible to see [...]

The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: it has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]

Congruence = Secret to Google Ads Success

Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]

4 Reasons Businesses “Just Say No” to Google Ads (When They Really Should Say “Yes”)

Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs?  The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]

[Google Ads Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the '80s like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By |September 29th, 2022|Categories: Pay Per Click Advertising|Tags: |

How to Conduct a Social Media Audit

We’re big believers in having a plan in place for all aspects of digital marketing, from SEO to advertising and social media. Without a roadmap, how can you get to your destination? When it comes to social media, it’s easy to fall into the habit of simply posting what you feel like sharing and letting [...]

By |September 26th, 2022|Categories: Social Media|

How to Actually Get an ROI With Social Media Marketing

A whopping 200 million small businesses use Facebook to connect with people. They don't use it because it fails them. They use it because it's proven to deliver an ROI. Have you ever wondered what other businesses are doing that you may not be doing? If you're not seeing an ROI or enough of one, [...]

By |September 22nd, 2022|Categories: Social Media|Tags: , |

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

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