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What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign

A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]

By |May 16th, 2022|Categories: Google Ads, SEO|

How to Conduct an SEO Content Audit

Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO. That being said, SEO is so [...]

How to Create an SEO-Friendly Website Structure

Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and [...]

Facebook Ad Objectives Explained: What You Need to Know

We talk a lot about how Facebook Ads are great because of their ability to target the exact audience you’d like to reach, but another key feature that makes Facebook Ads stand out for small businesses is its campaign objectives. Because you have to set a campaign objective at the jump, you’re automatically forced to [...]

By |May 6th, 2022|Categories: Facebook Ads|

How to Get Cheap Clicks with Facebook Ads

Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google Ads, eventually Facebook Ads... Regardless of the ad network, the question is always the same, "How do [...]

By |May 6th, 2022|Categories: Pay Per Click Advertising|Tags: |

How Long Does SEO Take to Work?

When considering digital marketing efforts, many people are looking for strategies that generate fast results. After all, the more traffic and leads are coming in the door, the more sales opportunities appear for any business. While SEO can be highly effective, it’s not the quickest marketing strategy. As a small business owner, you may be [...]

The Key to Success with Facebook Ads: Audience Temperature

Audience temperature is arguably the most important targeting variable that many businesses ignore when creating Facebook Ad campaigns. It's easy to ignore because there are no options to select the audience temperature as you're building your campaign.  It's not quite as simple as choosing your age range and gender. Unfortunately, when you get this wrong, [...]

How to Conduct a Social Media Audit

We’re big believers in having a plan in place for all aspects of digital marketing, from SEO to advertising and social media. Without a roadmap, how can you get to your destination? When it comes to social media, it’s easy to fall into the habit of simply posting what you feel like sharing and letting [...]

By |April 28th, 2022|Categories: Social Media|

How to Actually Get an ROI With Social Media Marketing

A whopping 200 million small businesses use Facebook to connect with people. They don't use it because it fails them. They use it because it's proven to deliver an ROI. Have you ever wondered what other businesses are doing that you may not be doing? If you're not seeing an ROI or enough of one, [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

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