Why Isn’t Your Website Ranking on Google?

What are some possible reasons why your site may not be ranking on Google? If your website isn’t ranking yet, there are a few things to check first… 1) Are pages being indexed? If not, then your site is never going to rank. 2) Does Google consider your site an authoritative source for the information [...]

By |September 7th, 2023|Categories: Search Engine Optimization, SEO|

Why Your Marketing Plan Is a Training Program (Not a Report)

Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.”  To prove this point, have you honestly reviewed your marketing plan since you created it? Don’t worry if you [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory of high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By |September 1st, 2023|Categories: Search Engine Optimization, SEO|

7 Deadly Sins To Avoid In Your Customer Lifecycle

Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business.  So as you go through the [...]

By |August 30th, 2023|Categories: Uncategorized|

How to Use the Creative Hub in Meta Business Manager for Ad Creation

Learn how to use Meta Creative Hub to gain more insight into your ad placements before you launch. In this video, we'll be reviewing how to use the Creative Hub to create ads across Facebook and Instagram, see previews of how your ads will look across each platform, and even enable ads to start running [...]

By |August 29th, 2023|Categories: Facebook Ads|

How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea of my age.  I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]

Save Money by Assessing Display Campaign Placement Performance in Google Ads

Learn to save some money on your Google Ads display campaigns by using these three simple tips to assess and optimize placement performance. This is part of regular account management and should be looked at frequently to ensure your display ads are not serving in places which are not likely to produce leads or sales [...]

By |August 24th, 2023|Categories: Google Ads, Pay Per Click Advertising|

7 Google Ads Mistakes That Could Be Hurting Your Campaign

I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account.  Google Ads mistakes can be costly but are often easy to [...]

What Targeting Options Are Available in Facebook Ads?

Which targeting options are right for your Facebook ads? You can use custom audiences, remarketing audiences, and also target people based on location, age, gender (which is going away), detailed interests, and more. If you would like to get a comprehensive list of other simple but necessary Facebook ads optimizations, then sign up to receive [...]

By |August 18th, 2023|Categories: Facebook Ads|
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