Is Local SEO Important for Your Business?

Learn the importance of local SEO and how to optimize for it in this concise video. Discover why it matters, whether you have a brick-and-mortar location or serve within a specific area. Plus, get insights into citation development and Google Business profiles. If you would like to get a comprehensive list of other simple but [...]

Landing Page FAQs: Your Questions Answered

Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]

By |April 12th, 2024|Categories: Facebook Ads, Google Ads|

Tips to Create Compelling Ad Copy in Facebook Ads

Learn how to craft compelling Facebook ad copy to captivate your audience quickly. Discover tips like using captivating hooks, asking questions, and conducting market research to identify pain points that you can use to refine your messaging. You can also explore competitor strategies by using the Facebook Ads Library for inspiration. If you would like [...]

By |April 6th, 2024|Categories: Facebook Ads|

What Are the Data Retention Settings in GA4?

Discover how to quickly adjust your Google Analytics data retention settings to enhance your data analysis capabilities. By default, Google Analytics retains data for two months, but this setting can be changed to instead retain up to 14 months' worth of data. Extending your data retention period allows you to access a larger dataset, providing [...]

What Ad Placement Options Are Available in Facebook Ads?

Learn essential tips for optimizing your Facebook ad placements in this video tutorial. Gain insights into choosing between Advantage Plus and manual placements, considering factors like your creative assets' format and the desired audience reach. You'll also learn how to tailor placements based on available content and audience targeting preferences to maximize your campaign's effectiveness. [...]

By |March 22nd, 2024|Categories: Facebook Ads|

Getting Started with Google Ads: How to Determine Your Test Budget

If you're considering launching a Google Ads campaign, you may be asking yourself, "How much do I need to invest to test this out?  Is $100 enough or do I need thousands?" It's an important question and I hear it all the time from prospective clients. Unfortunately, this question is impossible to answer without further [...]

By |March 21st, 2024|Categories: Pay Per Click Advertising|

How Do You Retain Universal Analytics Data Before it Expires on July 1, 2024?

Learn how to retain your Universal Analytics data before it expires on July 1st, 2024. Migrating to Google Analytics 4 isn't a seamless solution due to fundamental differences between Universal Analytics and Google Analytics 4. Options include exporting report data to spreadsheets, even though there are limitations, or exporting the data to BigQuery, which can [...]

5 Website Mistakes That Could Be Costing You Sales

I received a question recently from a newsletter subscriber who asked, "How do I know if I'm losing sales on my website?" The short answer is that every website is losing sales every single day.  There's no way to convert 100% of the qualified prospects who visit your site.  That's just not realistic.  No more [...]

How Do You Optimize Your Website for Mobile SEO?

Learn how to optimize your site for mobile SEO efficiently. With Google's shift to a mobile-first index, it's crucial to ensure your mobile site not only displays correctly but also offers the same content and user experience as your desktop version. In this video, we'll cover the essential steps to take, from manual verification of [...]

How to Improve Your Local SEO: 11 Steps to Take Today

You're on vacation, walking around and exploring the sites, and suddenly get the urge for an ice cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice cream shops in the area. You choose a local ice [...]

By |March 5th, 2024|Categories: SEO|Tags: , |
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