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Use Search Intent to Guide Your SEO Strategy

Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword?  You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]

3 Common Beliefs That Will Sabotage Your Marketing

Marketing success is not just the result of sound strategy and disciplined execution.  Those are of course key ingredients, but there's one more ingredient that I would argue is more important: Your mindset. Over the past many years I've created and executed marketing plans, I've come to realize that long-term success or failure is often [...]

3 Steps to Improve Your Website Conversion Rates

If you want to generate more sales from your digital marketing, then you only have two options... First, the most common option is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you'll likely double your sales.  Intuitively, this makes sense and is [...]

Do You Still Believe In Any Of These SEO Myths?

The Internet is littered with misinformation and terrible terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you've been very careful in your [...]

4 Spammy SEO Mistakes to Avoid

Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings... It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite - she runs away.  When you over-do it with [...]

Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Tired of settling for pages 3, 4, 5, or higher in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets and Best Buys of the world. No matter which [...]

[Google Ads Case Study] How Ruthless Ad Management Outperforms Equality

When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet.  It was a star because I contributed to one of our wins that year.  I also remember my older brother who had dozens of trinkets on his helmet (similar [...]

Getting Started with Google Ads: How to Determine Your Test Budget

If you're considering launching a Google Ads campaign, then you may be asking yourself, "How much do I need to invest to test this out?  Is $100 enough or do I need thousands?" It's an important question and I hear it all the time from prospective clients. Unfortunately, this question is impossible to answer without [...]

By |December 4th, 2019|Categories: Pay Per Click Advertising|

7 Google Ads Mistakes That Could Be Hurting Your Campaign

I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account.  Google Ads mistakes can be costly, but are often easy to [...]

4 Warning Signs Your Google Ads Campaign Needs a Tune-Up

Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually your car would break down.  Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]