I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer. The steps for your business may not be the same for my business and vice versa. It all depends on your current situation. So the bad news here is [...]
Building quality backlinks is critical for SEO, but many small businesses give up on link building before they even start. They don’t have time to write guest posts, they feel awkward filling out contact forms on random websites to ask for links, and they don’t have the budget to hire someone to do the outreach [...]
When it comes to controversial topics in SEO, it’s hard to find anything that generates more heated discussion than link building. Over the years, Google has sent out a lot of mixed messages about link building, and the result is that SEO consultants have some very strong opinions about the subject. Controversy aside, there are [...]
Many businesses are so eager to get ranked in Google that they overdo it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings... It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite - she runs away. When you overdo it with [...]
Watch our latest video and learn how to conduct blog topic research using ChatGPT and Ahrefs Keyword Explorer!
Watch our latest video and learn how to start promoting your new Facebook page! Learn how to create your first ad and boost posts to your local area.
Watch our latest video and learn how to pay less for clicks in Google Ads. The trick is to improve your ad rank by virtue of improving your keyword quality scores, and it's easier than you think!
When I was reviewing one of our client's accounts in Google Ads, I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the [...]
To be blunt, it's easy to waste a large percentage of your advertising budget with Google Ads. Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, [...]
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
