conversion rates

What’s a Good Conversion Rate?

Every time I present on website tracking and analytics, I inevitably get this question: "What's a good conversion rate?" That's because I talk a lot about tracking conversion rates from visitor to lead and from lead to sale.  Those conversion rates are absolutely critical to track and try to improve for every marketing campaign. But [...]

How to DOUBLE Your Conversion Rates

Over the past several months, I've been repeating the same advice again and again to our private clients, Inner Circle members, and customers. Here's my advice: Dumb It Down. If you want to double your conversion rate -- so more people contact you and do business with you -- then you should make it blatantly obvious [...]

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