If you're in business for yourself, then you know how critical marketing is to the survival and long-term health of your business. You MUST have a steady flow of customers coming into your business, or else you’ll struggle to keep the lights on. Unfortunately, a lot of businesses struggle with marketing. And today, I'm going [...]
If you want to improve your marketing results, but you don't know what steps to take, you're in luck -- because in this article, I'm going to outline the 7 simple steps to succeed with internet marketing. Of course, I could have added many more steps and sub-steps to over-complicate this formula, but a very [...]
Tonight, I was getting caught up on my podcasts... I just listened to the NPR Planet Money episode from a couple weeks ago, about Facebook's IPO. The episode cast doubt on Facebook's lofty $100 billion pre-IPO valuation (I share the skepticism). That inflated valuation was based on 2 assumptions, among others: Assumption #1: To have [...]
If you want to make money with your website, you really only need to focus on 3 things. And I call them the 3 pillars because you need all 3 pieces in place, or else you'll fail. Pillar #1. Traffic You need traffic to generate leads and customers. Traffic is where most people [...]
When I'm speaking to small business owners about their marketing, I often receive questions about marketing budgets. How much will this form of marketing cost? How much should they budget for the year on marketing? Etc. I have mixed feelings about marketing budgets. I think there are some pros and cons, as follows: Pros: If [...]