Every time I present on website tracking and analytics, I inevitably get this question: “What’s a good conversion rate?”
That’s because I talk a lot about tracking conversion rates from visitor to lead and from lead to sale. Those conversion rates are absolutely critical to track and try to improve for every marketing campaign.
But here’s the thing; There’s no “good” conversion rate. That’s like asking “what’s a good marathon time?”
Well, if you’re an elite runner then a good time might be only 2 hours! If you’re an amateur runner then 3 hours is “good.” If you’re in my sandals, then anything close to 3 hours 30 minutes would not just be good, it would be amazing.