google adwords

7 Steps to Set Up a Google Ads Campaign

Google Ads (formerly known as Google AdWords) are one of the best advertising options online. 3.5 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google Ads, the [...]

How to Use Google Analytics to Track All of Your Marketing

One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]

Google AdWords News: AdWords Review Extensions Get the Boot

It was a good idea, but not all good ideas succeed. Google decided to eliminate review extensions in January 2018, and Google deleted the review extensions and performance data from AdWords accounts in February 2018. In place of review extensions, Google recommended sitelinks, callouts, and structured snippets extensions. How the Reviews Worked Google knows the [...]

The New AdWords Interface – A Pick Of The Best Additional Features

The new interface is finally here, and I’ve been lucky enough to test the Beta version out. Google recently stated it will be rolled out to every advertiser by the end of 2017. The reason for the change was to “make the platform faster and easier to use than the current version.” In this article, [...]

By |August 16th, 2017|Categories: Pay Per Click Advertising|Tags: , |

Expanding AdWords Exact Match: What This Means For Advertisers

“Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. You shouldn’t have to build out exhaustive keyword lists to reach these customers, and now you don’t have to.” - Google In today’s age of ‘semantic search,’ which seeks to improve search accuracy [...]

[AdWords Case Study] 33% Reduction in Cost Per Lead Using the Kaizen Approach

Kaizen is a Japanese word for continuous improvement. Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I've tried to apply the concept to different areas of my life.  And looking back on recent successes, I've discovered that they were all the result of this [...]

Recent Google AdWords Updates You Need To Know About

Every year Google AdWords rolls out new features and functionality in an effort to make online advertising easier and more effective.  Unfortunately that means businesses must vigilantly stay up to date with the latest AdWords features or they risk losing sales to more sophisticated competitors. That's why in this article I'm going to highlight some [...]

6 Adwords Tips to Maximize Your Campaigns for 2017

This week I've heard a lot about New Year's resolutions and goals for 2017.  For businesses using Google AdWords, those resolutions include something about maximizing their ad budgets to ensure a strong ROI. I wanted to learn more about this so I asked three of our Google AdWords Analysts - Jane, Lisa, and Kwasi - to [...]

7 Tips to Optimize Your Google Adwords Campaign That Google Wishes We Kept Secret

Paying more for the same service is never a good business practice. Yet this happens all the time with Google AdWords. People who are new to AdWords set up campaigns and let them run, often with profitable results, but they don't realize they're massively overpaying for their clicks. Or, on the other end of the [...]

By |October 27th, 2016|Categories: Pay Per Click Advertising|Tags: |

Why Negative Keywords Will Make Your AdWords Campaign More Successful

Getting your AdWords campaigns seen by more prospects is a good thing, unless those prospects have very little chances of becoming customers. That's where negative keywords can help. Negative keywords instruct AdWords not to display your ads with specific search queries. They follow all the same rules of your standard keyword lists, meaning you can specify broad-, [...]

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