adwords news

/Tag: adwords news

Google AdWords News: AdWords Review Extensions Get the Boot

It was a good idea, but not all good ideas succeed. Google decided to eliminate review extensions in January 2018, and Google deleted the review extensions and performance data from AdWords accounts in February 2018. In place of review extensions, Google recommended sitelinks, callouts, and structured snippets extensions. How the Reviews Worked Google knows the [...]

Expanding AdWords Exact Match: What This Means For Advertisers

“Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. You shouldn’t have to build out exhaustive keyword lists to reach these customers, and now you don’t have to.” - Google In today’s age of ‘semantic search,’ which seeks to improve search accuracy [...]