Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: it has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools. Don't get me wrong, those are all important, but they aren't the most [...]
You've probably heard the following quote attributed to John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore. When Google Ads campaigns are set up correctly, it's possible to see [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
When I was a kid I used to love watching Voltron on Saturday mornings. In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies. As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A [...]
Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]
If you grew up playing Nintendo in the '80s like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start. That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code. [...]
Kaizen is a Japanese word for continuous improvement. Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I've tried to apply the concept to different areas of my life. And looking back on recent successes, I've discovered that they were all the result of this [...]
When I was reviewing one of our client's accounts in Google Ads, I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the [...]
To be blunt, it's easy to waste a large percentage of your advertising budget with Google Ads. Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, [...]
![[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_320,h_202/https://www.mainstreetroi.com/wp-content/uploads/2018/12/Google-Ads-Case-Study-dos-320x202.jpg "[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time")
![[Google Ads Case Study] How to Boost Conversions by 41% While Cutting Costs 33%](https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img,w_320,h_202/https://www.mainstreetroi.com/wp-content/uploads/2018/12/Google-Ads-Case-Study-320x202.jpg "[Google Ads Case Study] How to Boost Conversions by 41% While Cutting Costs 33%")
