google adwords

6 Reasons Why Google Ads Are a Smart Investment

I'll admit right away that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads (formerly known as Google AdWords). But chances are, your prospective customers are searching in [...]

5 Google Ads Tips to Start Seeing Results Right Now

Getting started with Google Ads is easy, and blowing through an advertising budget is even easier -- but are you getting the results you want? Many small business owners plunge into Google's PPC advertising platform without any real knowledge about how to audit their campaigns. All too often, they see their clicks and impressions piling [...]

13 Questions You Must Answer To Ensure Your Google Ads Campaign Is Set Up Correctly

I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads (formerly known as Google AdWords) is a big, hairy beast of a platform and it's nearly impossible to [...]

5 Ways to Boost Your Google Ads Click-Through Rates

When I was a kid I used to love watching Voltron on Saturday mornings.  In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies.  As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A [...]

Why Many Businesses LOSE Money With Google Ads

Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google.  So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]

[Google Ads Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By |April 30th, 2020|Categories: Pay Per Click Advertising|Tags: |

Google Ads: How Much Should You Spend?

Google Ads (formerly known as Google AdWords) is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: How much should I be spending in Google Ads? That's a great question and there are really 2 [...]

[Google Ads Case Study] 5 Steps to Boost Conversions by 41% While Cutting Costs 33%

When I was reviewing one of our client's accounts in Google Ads (formerly known as AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion.  When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was [...]

10 Google Ads Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]

The Difference Between Google Ads Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. [...]