When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam-packed with kids, parents, tractors, [...]
How do you improve your website loading speed? Large images and resource-heavy functions on the site are two of the largest culprits. Thankfully, they're also the easiest to resolve. 1) Optimize Images How many images are on your site? How large are those files? The larger the files, the more time it takes to load. [...]
This is a guest post by Zack Duncan of Root and Branch Group. Believe it or not, there is no official rule that says you need to use Google Analytics on your website. In fact, if you don’t ever plan to review your website performance, you might not want to bother with the hassle. With [...]
In order to create effective carousel and single image/video ads on Facebook, we generally recommend adding at least 4-5 headlines and 3-4 primary text descriptions. Using different creative will allow Facebook to test these assets against each other to determine which assets are actually working best. If you would like to get a comprehensive list [...]
Today, we're thrilled to turn the spotlight on a distinguished marketing agency that specializes in serving attorneys. Collaboration is a driving force behind innovation and success. That's why we're always looking to collaborate with other agencies to share best practices and thought leadership, and to potentially work together on client projects. Consultwebs is a digital [...]
Learn how broken links affect SEO as well as how to diagnose and redirect broken links in this short video. Broken links can have a negative impact on your website's search engine rankings and provide a poor user experience for visitors to your website. Learn to easily find them by scanning your website with www.SiteLiner.com [...]
Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]
Running a successful legal practice while simultaneously managing effective marketing strategies can be a challenge... How do you scale? Can you cut costs without losing business? Which processes can be made more efficient? Luckily for you, we've gathered some insider info from marketing agencies who specialize in serving law firms to provide their thoughts on [...]
In SEO, piggybacking is a tactic that can help you… 1) Get ranked quickly2) Get multiple listings3) Get additional exposure for your website outside of the Google search results page That means higher keyword rankings and more opportunities for relevant traffic to find your website. If you would like to get a comprehensive list of [...]
If you grew up playing Nintendo in the '80s like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start. That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code. [...]
