In SEO, piggybacking is a tactic that can help you…

1) Get ranked quickly
2) Get multiple listings
3) Get additional exposure for your website outside of the Google search results page

That means higher keyword rankings and more opportunities for relevant traffic to find your website.

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Video Transcription

0:00
Kyle just finished hosting week four of
0:02
our SEO master class and in that
0:05
presentation he spoke about something
0:06
called piggybacking which is a method of
0:08
quickly increasing your authority for
0:10
specific keywords so he breaks down what
0:13
piggybacking is and how to do it and I’m
0:15
going to share that clip right now
0:17
[Music]
0:21
how to piggyback
0:22
first you want to identify your target
0:24
keywords and then you want to publish
0:26
content on a high Authority website so
0:28
it is kind of like a guest blog posting
0:32
tactic
0:34
um where you are trying to find keywords
0:37
that have
0:39
that
0:40
that have some sort of popularity right
0:43
now and significant traffic
0:45
and then find sites that might be
0:48
interested in publishing that
0:51
because
0:52
uh not only are you kind of picking
0:55
your piggybacking off of both the topic
0:58
and the site
1:00
so when you when you’re doing that
1:02
you’re actually able to
1:05
kind of capitalize both off of the
1:07
traffic and the page Authority which is
1:09
good for link building
1:12
so identifying Target keywords you want
1:15
to look at long tail keywords which are
1:17
like three to five words
1:19
a lot of times it’s going to have less
1:21
competition to them because generally
1:23
speaking the longer the tail the less
1:25
competition the shorter the tail the
1:27
higher the competition and higher volume
1:30
can have
1:32
low competition high volume pages is not
1:35
quite as common but it still is
1:38
common it still does happen frequently
1:42
um you know you can use Google’s keyword
1:45
tool or some other tools I think we
1:48
reviewed that in week one so you can
1:50
check back on that
1:52
on how to do some keyword research
1:56
okay
1:57
so publish on high Authority sites so
1:59
that’ll be include articles videos PDFs
2:03
presentations Etc
2:04
you want to educate prospects in
2:06
position you as the expert
2:08
you want to match content to the keyword
2:10
intent and include your keyword early in
2:14
the title because that will help you uh
2:18
benefit from being on the high Authority
2:20
site is to actually have that
2:23
that post rank well
2:28
uh benefits of piggybacking get ranked
2:30
quickly this is true if if you’re able
2:33
to
2:35
um
2:36
if you’re able to get ranked or to get
2:39
listed mentioned you know linked
2:42
from a
2:44
highly reputable High authoritative
2:46
website in your industry
2:48
um
2:49
for a keyword that is highly relevant to
2:53
your business that will a lot of times
2:57
those sites are getting crawled
2:58
constantly
3:00
and because that’s a you know ideally if
3:03
this is done right that page will start
3:04
getting traffic quickly and so now you
3:07
have an authoritative page receiving
3:09
traffic these are good good signals for
3:11
Google
3:12
and link to your website and so
3:16
that will help get you included in the
3:19
rankings a lot quicker than other
3:20
methods
3:22
um it can can result
3:25
Resort in multiple listings as well
3:28
and and get you additional exposure
3:30
outside of Google which would
3:31
essentially be like direct traffic
3:34
so instead of people going to Google and
3:37
searching and benefiting you know the
3:39
from the SEO that we’ve just created
3:41
they would just click directly from the
3:43
article that is on that website go to
3:46
your site
3:47
and then you know engage with you as
3:49
prospects