In order to create effective carousel and single image/video ads on Facebook, we generally recommend adding at least 4-5 headlines and 3-4 primary text descriptions.
Using different creative will allow Facebook to test these assets against each other to determine which assets are actually working best.
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Video Transcription
0:04
So Frankie when setting up Facebook ads
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how many headlines descriptions and
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images should you have in a Facebook ads
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campaign generally that’s a good
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question
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um so you know it definitely depends on
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the type of ad that you’re setting up
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um rule of thumb I usually recommend
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around four to five headlines to test
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within one ad
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um three to four different primary text
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descriptions
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and then that way what Facebook does
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similar to Google search responsive
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search ads is they’ll basically show
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different headlines and descriptions
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together and then after we get out of
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that learning page you’ll be able to see
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which headlines and descriptions are
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performing the best and you can expand
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your ad copy from there in terms of
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creative if you’re running Carousel ads
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I usually recommend between five to
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eight Carousel images to test and again
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you can put different headlines with
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each of these Carousel cards different
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primary texts with each of them so I
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definitely recommend testing those the
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more copy the more copy testing that you
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do have the more data you’re going to
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gather and see what’s actually
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resonating with your audience when
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running videos or single images you
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really can only add in one graphic for
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that ad but you can test the different
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headlines and descriptions so again you
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might just want to set up a few
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different ad variations to test the
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different single images and videos
