In order to create effective carousel and single image/video ads on Facebook, we generally recommend adding at least 4-5 headlines and 3-4 primary text descriptions.
Using different creative will allow Facebook to test these assets against each other to determine which assets are actually working best.
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So Frankie when setting up Facebook ads
how many headlines descriptions and
images should you have in a Facebook ads
campaign generally that’s a good
um so you know it definitely depends on
the type of ad that you’re setting up
um rule of thumb I usually recommend
around four to five headlines to test
within one ad
um three to four different primary text
and then that way what Facebook does
similar to Google search responsive
search ads is they’ll basically show
different headlines and descriptions
together and then after we get out of
that learning page you’ll be able to see
which headlines and descriptions are
performing the best and you can expand
your ad copy from there in terms of
creative if you’re running Carousel ads
I usually recommend between five to
eight Carousel images to test and again
you can put different headlines with
each of these Carousel cards different
primary texts with each of them so I
definitely recommend testing those the
more copy the more copy testing that you
do have the more data you’re going to
gather and see what’s actually
resonating with your audience when
running videos or single images you
really can only add in one graphic for
that ad but you can test the different
headlines and descriptions so again you
might just want to set up a few
different ad variations to test the
different single images and videos