Small business owners have a lot on their plates. If you’re like most, your business got its start as a passion project, and as it becomes more successful, you find yourself wearing more hats. Suddenly, you’re an HR manager, accountant, and digital marketer in addition to doing the core work of your business. When it [...]
If you’ve had your blog for a while, it’s very likely that you have some posts in your archives that make you cringe. It may be tempting to hit “delete” on each of them and send them into the dustbin of history, but wait! Some of them might have the potential to add value to [...]
Learn how backlinks act as a "vote of authority," signaling to search engines that your site is reputable and informative. In this interview, Kyle also provides insights into analyzing your competition's backlink profile to gauge how competitive your industry is and what you need to do to rank well. If you would like to get [...]
I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree. This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]
What should your Google Ads budget be? As is the case with many things in marketing, the answer is “it depends!” The cost per click for each keyword can vary wildly depending on the competitiveness of the industry, how many other advertisers are targeting that keyword, the geographic location you choose to advertise in, etc. [...]
If you’ve been around the internet for a while, you probably remember the days when flashing text, hit counters, and under-construction signs were de rigueur. Your business’s website might not be on Geocities (TimesSquare represent!) or have tinkly auto-playing midi music, but that doesn’t mean it’s not desperately in need of an update. Here are [...]
Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: it has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools. Don't get me wrong, those are all important, but they aren't the most [...]
You've probably heard the following quote attributed to John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore. When Google Ads campaigns are set up correctly, it's possible to see [...]
Discover essential on-page SEO factors that can elevate your website's visibility, and learn how to strategically place your keywords in these critical areas and throughout your content to boost your search rankings. In this video, Kyle talks about the importance of optimizing your meta title, meta description, and H1 header to send clear signals to [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
