Running a business is hard. Period. It takes an immense amount of dedication, focus, hard work, and time to run a successful business. There are days that the task seems incredibly daunting and that pushing forward seems impossible. But small businesses make up the backbone of our country, and as we near Thanksgiving, we want [...]
This is a guest post from Amanda Cameron. Amanda is a content writer for Patriot Software, LLC. Do you know what it really costs to keep your business going? Figuring out how to increase your profits can be tough when there are new costs around every corner. Typical small business expenses include inventory, supplies, and other [...]
Earlier this month, I got an update from our friends at thumbtack.com about a new survey they recently completed with the Kauffman Foundation. Thumbtack surveyed 6,000 small business owners about the "business friendliness" of their states, and then organized that information into an online map of the survey results. Here's a quick summary of the [...]
Success in marketing, as with all other areas in business (and in life) comes from mastering the fundamentals. But for some strange reason, when it comes to marketing, people often get seduced by bright shiny objects (latest fads, tactics, etc) and totally ignore the fundamentals... So, in this article, I want to talk about what [...]
Would you like to know how to attract new customers to your business, for free, with virtually zero risk? You can do this by creating what I call Reciprocal Referral relationships with other small businesses in your local community. Here’s how to do it: Step 1. Identify Potential Partners You want to work with businesses [...]
If you really want to scale up your marketing, then it’s critical to know how much you can afford to pay to get a customer. The more you can pay to acquire a customer profitably (or at break-even), the faster you can grow your business. Let me illustrate with an example… Let’s imagine your average [...]
In this article, I'm going to provide some simple small business online marketing tips. Let’s say you're the owner of a small “brick and mortar” business (such as a retail store or a professional practice) and you want to get started marketing online. What's the best way to get started? Where there are a lot [...]
