pricing strategy

What Else Can You Offer Your Customers?

In last week's post, I talked about the pros and cons of discounting. This week, let's focus on the other end of the spectrum.... Many businesses leave money on the table by not charging enough for their products or services. But I'm not necessarily suggesting that you go out and raise all of your prices [...]

By Pete Kennedy|March 29th, 2012|Categories: Strategy|Tags: average customer value, cross-sell, lifetime customer value, marketing strategy, pricing strategy, providing more value, total customer value, upsell, upselling|

How to Increase Your Profits – and Scale Up Your Marketing

If you really want to scale up your marketing, then it’s critical to know how much you can afford to pay to get a customer. The more you can pay to acquire a customer profitably (or at break-even), the faster you can grow your business. Let me illustrate with an example… Let’s imagine your average [...]

By Pete Kennedy|August 14th, 2011|Categories: Email Marketing|Tags: email marketing, groupon, pricing strategy, print newsletters, small business, upsells|