Think about how you manage your money. If you have a retirement account, a 401(k), an IRA, or even just a savings plan, you probably don’t dump everything into one stock and hope for the best. You don’t pull all your money out every time the market dips. And you don’t expect to invest $500 [...]
My buddy Vlad is always looking at new golf drivers. Every few months, there’s a new one that promises to fix his slice. More forgiveness. Better alignment. Some new technology. Vlad reads the reviews, watches the videos, and buys it. The funny thing is, Vlad knows the driver isn’t going to fix anything. He knows [...]
I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree. This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]
Stop treating your LinkedIn ads like a cheesy sales pitch. This alone might be the reason why you're burning through your B2B marketing budget. In this video, we break down the three most common LinkedIn copywriting mistakes that ruin your ad performance and show you exactly how to fix them. Key Takeaways to Fix Your [...]
Are you posting on social media every single day and still not seeing growth? You might be hurting your reach without realizing it. In this video, we break down the ideal social media posting frequency, the best days to post, and the exact time slots that give you the highest chance of reaching more people. [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks." It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]
In this video from our Small Business Growth Formula webinar, we’re breaking down the "low-hanging fruit" of conversion rate optimization (CRO) to ensure you aren’t wasting your hard-earned traffic. We cover the essential tactics that turn web traffic into sales and leads. If you’ve ever wondered why visitors leave without calling or buying anything, this [...]
If you want to increase revenue without just buying more traffic, this framework will change how you think about business growth. In this video, we break down the Four Pillars Framework for growing revenue: Traffic, Conversion Rate, Customer Value, and Tracking. If you're running Google Ads, Facebook Ads, or investing in digital marketing, understanding this [...]
Stop wasting your ad spend! If your LinkedIn campaigns are stalling, you’re likely hitting one of these common roadblocks. In this video, we briefly cover 6 big mistakes B2B marketers make on LinkedIn and how to fix them to boost your ROI. We cover: The Big Debate: Native Lead Gen Forms vs. Landing Pages. Targeting: [...]
