Strategy

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early-onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all too [...]

3 Marathon Takeaways to Help You Create Your Marketing Plan

As you might have guessed, this year's New York City marathon was canceled due to COVID-19. While I won't be running in 2020, I ran the NYC marathon back in 2015. I went through my old notes from the time, and I had 3 major takeaways from my training and race experience. There are a [...]

By |November 12th, 2020|Categories: Strategy|Tags: |

A Guide To The Google Ads Universe

When you think of Google Ads (AKA Google AdWords), then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: It has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]

Congruence = Secret to Google Ads Success

Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For [...]

Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks."  It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]

4 Reasons Businesses “Just Say No” to Google Ads (When They Really Should Say “Yes”)

Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs?  The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]

Top 4 Reasons to Use WordPress When You Redesign Your Website

For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]

By |June 11th, 2020|Categories: Mobile, SEO, Strategy|
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