Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme. A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]
I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks." It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]
Recently, I started to feel pain in my Achilles tendon while running. Like most runners, I ignored it. I just kept right on running like there was nothing to worry about. That is of course until that fateful day when my Achilles was too sore to walk normally without pain. When you can't walk, then [...]
Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.” To prove this point, have you honestly reviewed your marketing plan since you created it? Don’t worry if you [...]
What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]
When it comes to marketing your business, there are numerous reasons to move your efforts to the Internet. Among these reasons are higher return on investment (ROI), beating your competition, tracking your efforts more closely, prioritizing your ideal audience, and converting prospects to buyers more easily. Regardless of your niche, you will benefit from moving [...]
Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or [...]
For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]
