Email marketing is still one of the best marketing channels for small businesses. Despite cries that "email marketing is dead," email marketing remains an extremely effective way to reach customers -- especially when you provide people with valuable content and promotions. Just last year, the average email campaign had a nearly 25% open rate and [...]
Having an email marketing list with thousands of people on it will do you no good if those people are not interested in buying your services or products. Let me tell you a story. We had a client come to us a few months ago who wanted help with his email marketing. He said that [...]
Despite years of people claiming that "email marketing is dead," it still remains one of the strongest drivers of ROI in digital marketing. From small businesses to large corporations, email marketing is a key driver in successful online sales. When I say successful, I mean that on average, email marketing sees a 122% ROI. Doesn't seem [...]
This blog article is a guest post from Courtney McGhee of WooRank. Quite frankly, people have been defining SEO wrong for years. Go ahead and Google it. Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as [...]
Social media marketing without a doubt impacts search engine optimization (SEO). I'll explain more in a minute, but first, let me clear up a huge misconception and hopefully save you some time in a worthless debate... Does Google's Algorithm Use Social Signals? My answer to this question is simple. It doesn't matter! It does not [...]
It was a good idea, but not all good ideas succeed. Google decided to eliminate review extensions in January 2018, and Google deleted the review extensions and performance data from AdWords accounts in February 2018. In place of review extensions, Google recommended sitelinks, callouts, and structured snippets extensions. How the Reviews Worked Google knows the [...]
When it comes to marketing for small businesses, almost everyone is asking themselves the same question, “How do I get my audience to see my products or services?” In the 2018 small business landscape, this has never been easier. The eyes of the world are affixed on social media platforms, which creates opportunities to connect [...]
It’s incredibly important to have a strong marketing strategy. It is equally important to be able to track your marketing plan to maximize your results. Marketing tracking is a vital piece of the puzzle, and while it might not be as “fun” as some of the more creative planning and execution stages of your strategy, [...]
Local SEO can be a huge sales generator for small businesses. When your site is easily discovered through a simple Google search, you increase exposure, your lead base and sales. Google has become one of the most well-respected companies on the planet, so when Google says you are number one in your area, consumers believe [...]
It’s been a busy few months in the enigmatic and glamorous world of Google search engine algorithm updates. Google has quietly announced or released a number of new patches in the past few months and now the entire SEO world has been looking for the effects of the updates. Keeping in mind that the nature [...]
