Learn how to optimize your site for mobile SEO efficiently.

With Google’s shift to a mobile-first index, it’s crucial to ensure your mobile site not only displays correctly but also offers the same content and user experience as your desktop version.

In this video, we’ll cover the essential steps to take, from manual verification of mobile friendliness to adjusting content presentation for easier consumption on smaller screens.

Plus, we’ll delve into the importance of optimizing image and resource sizes to enhance mobile loading speed and overall user experience.

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Video Transcription

0:04
So how to optimize your site for mobile
0:07
SEO oh man um this a great question for
0:13
I mean obviously one of the first things
0:15
that as an SEO analyst that we’ve done
0:18
for years is just doing starting with
0:22
just a mobile friendly check um using
0:25
Google’s mobile friendly Tool uh that
0:28
has been discontinued uh deprecated you
0:31
know here the past month-ish I believe
0:34
uh Google’s now kind of referring people
0:36
to Lighthouse which is um a tool within
0:39
the the web developer tools part of of
0:42
the Chrome browser um it
0:45
works in a in a different way but
0:50
um even Honestly though we would check
0:54
it in Mobile friendliness and then
0:57
halftime it it was wrong like Google
1:00
would just it would have problems uh
1:02
crawling the site there’d be something
1:04
going on and we just have to go do a
1:06
manual check to see if it was working um
1:09
correctly there’s a manual verification
1:12
so going to a manual verification is
1:13
probably the first place to start what
1:15
does this set look like on mobile um is
1:18
it
1:19
actually um easy to consume the content
1:23
um so that’s kind of Step One is can the
1:25
site be seen and is it usable on mobile
1:29
um the the second though is that
1:31
Google’s been using or has been going
1:33
towards a mobile first index um and it
1:36
looks like they actually just completed
1:37
this it’s been a seveny year long
1:40
process so as of like October of 2023
1:44
there it’s now fully mobile first
1:46
index um so Google is looking at your
1:50
mobile website um and how things are
1:54
displaying the content that’s on it and
1:56
that is determining the search results
1:58
that are showing up when someone
2:00
Googling um on mobile and so it’s not
2:03
like they’re looking at everything from
2:04
desktop and then giving your mobile
2:06
rankings you you have specific rankings
2:09
and so you know there’s been many times
2:11
I’ve seen clients that they they are
2:16
ranking poorly in Mobile and it’s been
2:19
because their mobile site has been
2:21
paired down significantly which was
2:23
something that you know a lot of web
2:26
designers um did for a long time like we
2:30
would make the the mobile site a little
2:32
more
2:33
simplistic um Google’s changed that up a
2:36
bit now now they’re recommending like
2:39
not identical content but a a higher
2:43
level of consistency of the content on
2:45
your mobile site and your desktop site
2:49
um so find you know making sure the
2:52
contents on one is also on the other but
2:55
keeping in mind that since it’s on
2:56
mobile the way you present the content
2:59
is likely going to change to make it
3:01
easier to consume on that
3:03
platform um so that is going to be the
3:07
biggest thing that I think a lot of
3:09
websites um have to deal with is a is
3:12
making sure that their mobile site
3:14
actually does include the same content
3:16
that their that their desktop site has
3:19
and that it can be consumed easily um
3:22
you know people on mobile are generally
3:26
um in a little bit more of a hurry they
3:29
they’re going to be skimming more so
3:33
having cues you know
3:36
and um making the site more skimmable
3:38
and scannable um is going to be
3:41
important
3:43
and oh man
3:47
um paying attention to image sizes and
3:50
and sizes of resources you know because
3:54
since mobile devices are also using
3:56
different kinds of Wi-Fi that’s slower
3:59
band with essentially to to download web
4:02
pages um sites that are incredibly large
4:05
will take a lot longer to to load on
4:07
mobile and that’s going to you know
4:09
negatively affect the the customer
4:11
experience and that is a ranking Factor
4:14
so um you know it’s really still content
4:18
is sking like we still want that same
4:20
amount of content it’s just paying more
4:22
attention to how it’s presented so it’s
4:25
you still easy to navigate still easy to
4:28
process to scan um and easier to consume
4:32
on this smaller handheld
4:35
device