Learn how to analyze your SEO performance with Google Analytics 4 at a high level.

In this short video interview, Kyle breaks down the different types of traffic Google tracks, including direct, paid, referral, and organic (SEO) traffic.

Additionally, it’s important to integrate Google Search Console with GA4 in order to delve into individual page traffic and keyword performance.

If you would like to get a comprehensive list of other simple but necessary SEO optimizations, then sign up to receive our Ultimate SEO Checklist.

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Video Transcription

0:04
So how to analyze your SEO performance
0:07
with Google
0:08
Analytics um so by
0:12
default uh when you’re looking at your
0:15
analytics and Google uh there are
0:17
different
0:19
um like mediums UTM mediums or just
0:24
Source mediums that Google tends to
0:26
break down your traffic into so there’s
0:28
direct traffic paid traffic traffic um
0:31
referral traffic and then organic um you
0:34
know SEO traffic and
0:38
so um you know when you’re looking at
0:40
how well your SEO is performing you you
0:43
don’t you want to kind of ignore paid
0:46
traffic um referral traffic a a lot of
0:49
times I will look at both organic
0:51
traffic and um direct traffic um
0:55
because uh I believe it’s an Universal
0:59
NJ before H have this issue where if
1:02
Google’s not sure about what the source
1:04
is it a lot of times they’ll they’ll
1:06
have it be like they’ll count it as
1:08
direct traffic and so there are times
1:12
when organic traffic actually gets
1:14
marked as direct traffic so I’ll look at
1:16
that one secondarily just you know to
1:18
see what’s going on but primarily
1:20
looking at the organic traffic itself um
1:23
as opposed to all traffic um so that’s
1:26
kind of the first thing is just knowing
1:28
which kinds of traffic you’re looking at
1:30
making sure you’re only looking at SEO
1:31
traffic to see is traffic trending in
1:34
the direction I want it to um but also
1:37
within GA4 you can also link up your
1:41
Google search console and then look at
1:44
individual traffic per page as well as
1:47
uh different keywords and and seeing a
1:50
little bit of those metrics to see okay
1:52
which pages are producing the traffic
1:54
organically uh which keywords are
1:55
driving traffic and see how those have
1:58
changed over time as well so those are
2:01
the three places I I tend to to spend a
2:04
lot of time looking at in analytics and
2:05
search console um now that the reporting
2:08
is better the search console reporting
2:10
is better within GA4 I use GA4 a little
2:13
bit more um for search console stuff
2:16
than I used to I used to do all the
2:17
search console stuff within search
2:19
console but um those are things to look
2:22
at um I know that you know we used to
2:26
look at balance rate in Universal
2:29
Analytics and that’s changed a bit um in
2:32
GA4 and so you know we want to take a
2:35
look at engagement rate in GA4 just to
2:38
see how individual pages are doing the
2:40
ones we want to be engaging obviously we
2:43
want to look at those metrics to see how
2:45
they’re
2:58
performing