Learn how to effectively integrate Facebook ads into your marketing strategy!
In this video, we explore various methods such as targeting your email list, leveraging special events, and utilizing Facebook Messenger ads to engage with your audience directly.
With billions of users on Facebook, it’s a powerful platform for businesses to reach their prospects. Watch now to optimize your marketing efforts!
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Video Transcription
0:04
So there’s a lot of ways you can
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incorporate Facebook ads into your
0:08
overall marketing strategy um for
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example if you are sending out email
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blasts and you want people to basically
0:18
uh complete a certain action or to like
0:21
your Facebook page you can send somebody
0:24
an email they can click on the link to
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go to your Facebook page and interact
0:29
with you and then at that point you you
0:32
actually have the option to Target your
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entire email list on Facebook uh so for
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example if you sent out um a followup to
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your email subscribers and you’re trying
0:44
to pitch a special offer to your
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contacts that you have um if they do not
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complete that action and sign up for
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your special offer once you’ve sent out
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that email blast then you can actually
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segment out your email list based on who
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did did not sign up and you can retarget
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those uh email subscribers directly on
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Facebook and maybe you could make it
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even more lucrative for for them when
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they see it on Facebook just reminding
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them hey you open this email you are
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affiliated with our business in some way
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uh but we’re trying to you know let make
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sure you’re aware that we have a special
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offer and if you click now within the
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next 48 hours then you can save even
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more by going ahead and signing up or
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whatever it is that you want them to do
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um another good example is if you have
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um like if you have special events that
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you host for example if you if you go to
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trade shows or if that’s like a big part
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of your business is going to some of
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these professional uh industry specific
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events then you could potentially Target
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people on Facebook that are also
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interested in those types of trade shows
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um or you know you could basically
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Market on Google ads to those specific
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audiences and then whatever you uh
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couldn’t achieve through Google ads
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there are more granual options on
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Facebook audience targeting for people
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who have interacted with certain
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Facebook pages um specific Publications
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for that industry for example um that’s
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another thing you can do on Facebook now
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Facebook Messenger ads are another great
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way to incorporate your overall
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marketing strategy and it’s something
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that ows people to send you a message
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directly to your Facebook page it’s a
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little bit less formal um and you might
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get a better turnout rate by
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communicating with people directly
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through Facebook Messenger as opposed to
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having a chat bot on your website um for
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example so it’s just it gives you a lot
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you know more options in terms of how
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you might want to reach your prospects
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and Facebook has you know billions of
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users on it so it’s definitely um a good
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opportunity for most businesses
