Learn how to configure your Meta Ads ad schedule based on your industry and sales approach.
For e-commerce businesses, running ads 24/7 might be beneficial since customers can make purchases anytime.
However, for industries with longer sales cycles requiring personal interaction, consider scheduling ads when potential leads are available to engage.
Tailoring your ad schedule to align with your objectives, whether it’s driving awareness or personal sales, can significantly impact your campaign’s effectiveness!
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Video Transcription
0:05
With your ad schedule this can vary
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depending on what industry you’re in it
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can also depend on how you actually make
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sales for your for your business so um
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for example if you’re an e-commerce
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company and you have products on your
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website that people can purchase at any
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time of the day uh even if they’re
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scrolling and half asleep at 1 in the
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morning then you may want to continue
0:28
running your ads at all times because
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people are up and they’re ready to
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perform the action you want them to take
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right then and there as soon as they’ve
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seen your ad um but if you are in a
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industry let’s say that requires
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personal sales to close deals if it’s a
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little bit longer of a sales cycle um
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you know and if you need to be on the
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phone and convince people to purchase
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your product or service and it’s more of
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like a personal sales type deal uh then
0:59
you’ll want to Recons consider your ad
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schedule and maybe only run those ads
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when people are like on the clock ready
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to respond to those leads that are
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coming in um and of course be able to
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answer the phone so in that case you
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wouldn’t want to run ads at 3 o’clock in
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the morning if you’re trying to drive
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phone calls and you’re going to be fast
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asleep at 3: am so um so it really can
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depend on what your objective is uh if
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you’re trying to drive awareness rather
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than specific action
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um you know if you’re running a video ad
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you may want to run it at all times of
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the day just so that you get in front of
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more people but if you’re really trying
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to drive personal sales you’ll want to
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you know kind of narrow that down and
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run your ads only when someone is
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available to uh interact with those
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leads and make sure that they stay
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engaged
