In this video, we will take a look at how to edit a webpage to improve its rankings for a target keyword to increase your website’s visibility in search.

Implementing these simple SEO strategies on your most important pages is likely to result in a boost in keyword rankings, organic traffic, and sales.

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Video Transcription

0:05
Hey this is Carmen one of the analysts
0:07
here at Main Street ROI and our mission
0:09
is to help small businesses with their
0:11
digital marketing today’s Main Street
0:14
marketing tip has to do with how to edit
0:16
a page to improve its ranking for a
0:18
Target keyword
0:20
if your small business owner and you’re
0:22
watching your competition outrank you
0:23
for your targeted keywords then I’m
0:25
going to show you some simple strategies
0:27
to change all of that
0:30
and the first step that you’ll want to
0:33
take like for example this is a Florida
0:37
fishing charter website so I wanted to
0:40
create a blog post about a Florida
0:43
fishing licenses because resident or
0:46
non-resident there are times where you
0:48
might need one to go fishing so my
0:51
targeted keyword in this example is
0:53
Florida fishing license
0:57
um and you’ll see that I have placed it
1:00
in the title at the beginning of the
1:02
title
1:03
and it’s just very simple
1:06
I’ve also added it to this image
1:10
and
1:11
if you hit edit as HTML
1:14
you can see here I’ve also listed that
1:17
keyword Florida fishing license and then
1:20
I’ve also described the image just to
1:23
add a little something extra there
1:26
um
1:27
the Florida fishing license keyword is
1:32
actually it’s in the first paragraph
1:35
and it’s also included throughout the
1:37
article with variations and lots of
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helpful tips about where to go and how
1:43
to get started to get that fishing
1:44
license
1:47
um
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one of the most important things that
1:50
I’ve done is installed the yoast SEO
1:54
plugin
1:55
and this helps me to optimize the
1:58
article which in turn also edits the
2:02
page and improves the ranking for the
2:04
Target keyword
2:06
so I’ve done a few things like linked
2:08
out directly to Florida’s Fish and
2:10
Wildlife Conservation Commission website
2:13
because that’s where the person will go
2:15
to actually sign up for their license
2:19
and get additional information
2:22
um and here is the yoast SEO plugin
2:27
I’ve listed the keyword and the Focus
2:29
key phrase Florida fishing license down
2:33
here it shows you a little picture of
2:35
what the listing will look like on
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Google
2:39
um
2:40
and
2:42
I have created an SEO title phishing
2:45
Made Easy how to
2:46
how to obtain hello
2:49
a Florida fishing license
2:52
I’ve also made the URL Florida fishing
2:54
license since that’s the keyword we’re
2:56
targeting
2:57
and it’s here in the meta description as
3:00
well
3:02
um
3:03
did you know that you’ll need a Florida
3:05
fishing license to enjoy some of the
3:07
best fishing the state has to offer and
3:10
looking here at the SEO analysis it’s
3:12
ranking well for that particular keyword
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the chances are that
3:17
um it will rank higher in search
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so
3:23
um with that said that’s basically how
3:25
you go about optimizing a blog post or a
3:29
page for a particular keyword
3:32
so that is pretty much it I hope you
3:36
found this video helpful we specialize
3:39
in helping small businesses with their
3:41
SEO and we also partner with agencies to
3:43
serve their small business clients if
3:46
you’d like more helpful tips on how to
3:47
improve your SEO then be sure to grab a
3:50
copy of our free SEO checklist at the
3:52
end of this video and thank you so much
3:54
for watching