In this video, you'll discover what it takes to optimize your website for SEO right now, and a few things that will enable you to do it more quickly. 🔥 Learn more about… Creating high quality articles that engage your readers SEO optimization Sharing and repurposing content Link building 🌟 There’s no time like the [...]
Small businesses have a lot of challenges to overcome as they grow. The recent COVID-19 pandemic made it even more difficult for business owners, and small businesses that hadn’t invested in digital marketing quickly noticed how essential it is. Content marketing is one of the most effective ways to market your brand and products in [...]
When it comes to search engine optimization, your website’s domain and URL structure make a big difference. And URL structure is just one part of creating an SEO-friendly website structure. In fact, changing either your domain or URLs can hurt your site’s SEO–unless you implement changes correctly. In this blog post, we’ll go over why [...]
Looking at and improving keyword quality scores is a fundamental part of Google Ads management. The 3 components of keyword quality scores ad relevance, expected click-through rate, and landing page experience. A great way to improve ad relevance is to incorporate dynamic keyword insertion. This takes less than a minute to implement.
You've learned the basics of do-it-yourself SEO, written content for five of your keywords, and published those blog posts to generate sweet, sweet traffic for your website. You check the search results after a few days… and panic sets in. Your competitors are already on page one, but your content hasn’t shown up. Hundreds of [...]
Learn how to read and interpret your Google Ads auction insights to better understand your campaigns. In this video, we'll be looking at where to find the auction insights report in Google Ads, what each metric means, and how to interpret those metrics in terms of your ad campaign performance. If you would like to [...]
Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to [...]
If you’re running a display remarketing campaign in Google Ads and you want to make sure that only your remarketing audience is being served those display ads, then be sure to turn off optimized targeting! If optimized targeting is enabled, then Google will serve your ads to people who are similar to the audience that [...]
Search engine optimization, or SEO, is the process of increasing the visibility of a website in search engines like Google, Bing, and DuckDuckGo. The key to successful SEO is making it easy for your target audience to find your business when they search online. As a small business owner, you're likely looking for ways to [...]
Are your Google Ads search campaigns spending money on the search partners and display partners networks? Assessing your cross-network performance in Google Ads is a great way to cut costs, and ensure your advertising budget is being allocated most efficiently. Google will default to opting search campaigns into the search partners and display partners networks, [...]
