Everywhere I look I see a new article about mobile internet usage and its impact on businesses. Just this past Monday, Techcrunch published an article about The Mobile Tipping Point chock full of impressive mobile revenue growth numbers for Facebook and Groupon. In the words of Maury Ballstein, "Mobile is so hot right now." Move [...]
In last week's article (3 causes of marketing failure), I explained that marketing fails when you don't get enough Traffic, or enough Conversions, or when you aren't properly Tracking your return on investment (ROI). We refer to Traffic, Conversion and Tracking as "The 3 Pillars" because you really need all 3 in place to profit [...]
We're into June and it's officially summer! Hope you've got some good summer plans lined up. Well, the good news from a business-building perspective is that most of your competitors will probably start relaxing and taking it easy. You see, here at Main Street ROI, we see summer as one of the best times to [...]
I’m a huge fan of advertising. We’ve used advertising to generate thousand of leads and millions in sales for our clients over the years. Advertising is our preferred method of marketing, because you have total control over it. When it’s working, you put the money in and you get customers back. Lots of people are [...]