It's time to dig a little deeper into Google Analytics. In our last FAQ post, I covered the basic information you can derive from the platform. Now, we're going to look into your site's users and what they are doing while on your site. What is the difference between users and sessions? When you look [...]
Do you ever wish you could see what your website users do when they are on your site? That way you can make changes to your website to better serve them? While I don't have a magic ball to give you that allows you to see your website's users, I do have a tool that [...]
Google Analytics is a tool Google developed to help webmasters understand their website's traffic. This information is highly valuable, and you should not ignore it. One of the key reasons Google created this tool was to help website owners provide its users with what they are searching for online. Not only does this help website [...]
It’s incredibly important to have a strong marketing strategy. It is equally important to be able to track your marketing plan to maximize your results. Marketing tracking is a vital piece of the puzzle, and while it might not be as “fun” as some of the more creative planning and execution stages of your strategy, [...]
The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested. Read through to [...]
Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]
Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series. Once a month, we bring you digital marketing experts to share actionable advice, illuminating case studies, tips, and tricks to help you develop insight and skills around different aspects of marketing. Last month, we had the pleasure of hearing from Beth [...]
It's hard to believe that we're nearing the end of 2017 already. With the business of the holidays looming just around the corner, it's important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you're using Google Analytics. Google Analytics is [...]
Spending valuable time and resources on Google Analytics is only worth it if you’re able to gleam actionable information. The goal is to find data that illuminates hidden aspects of your business and provides a basis by which to make strategic choices. This is particularly relevant for marketing strategy since Google Analytics can quickly show [...]
Google Analytics has an intimidating name. Just the word analytics implies difficult math and time consuming statistics, a connotation scary enough to frighten away many small business owners. Furthermore, Google Analytics is plagued by other intimidating myths such as a difficult setup process, an overwhelming interface or expensive analysis. In reality, using Google Analytics is [...]
