Tracking and Analytics

/Tracking and Analytics

Case Study: How to Identify Where Your Leads Are Coming From

In this article I'm going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales.   Background One of our clients recently saw [...]

No Google Analytics Goals? No Problem When You Use Sequence Segments

One of the most important steps when setting up Google Analytics is to define your Conversions, or Goals.  Common Goals are quote requests, demo requests, phone calls, and online orders. In other words, Goals allow you to track leads and sales generated from your marketing campaigns.  Without Goals you're flying blind and you don't know which [...]

How to Set Up Google Analytics Cross Domain Tracking

Earlier this year I published a case study about how to track Google Analytics conversions across domains.  In the case study I explained how Google Analytics does not track visitors properly across different domains.  For example, if your website links to a 3rd party shopping cart or scheduling tool, then you're likely not tracking that [...]

7 Google Analytics Mistakes to Avoid

Google Analytics is a powerful tool that can strengthen your website and marketing strategy -- but only when you use it correctly. Getting started with Google Analytics is fairly straightforward, and generating reports about how visitors interact with your website is easy. However, you could miss out on valuable data if you use the wrong [...]

3 Google Analytics Reports to Track Your Social Media Marketing

There's no question that social media has become an important aspect of digital marketing. With over 1.86 billion active monthly users on Facebook, 319 million active monthly users on Twitter, and 600 million active monthly users on Instagram, social media marketing offers a valuable opportunity for small businesses to get in front of prospects. The [...]

Google Analytics: Your Digital Marketing Report Card

Do you have a "report card" for your digital marketing?  Do you have a way of determining if your marketing campaigns are working? Do you know which campaigns need more attention because they are not hitting important milestones? If not, then you need to set up Google Analytics to report on your key metrics.  Here's [...]

The 6 Most Important Google Analytics Reports for Your Small Business

As a small business owner, you probably know that you need to use Google Analytics to figure out if your website is succeeding at attracting and engaging visitors. You’ve heard about Google Analytics at conferences, networking meetings, and marketing workshops for businesses like yours. You probably signed up for Google Analytics and embedded its code [...]

By |February 23rd, 2017|Categories: Tracking and Analytics|Tags: , |

[Case Study] How to Track Google Analytics Conversions Across Domains

Last year, a client came to us with an interesting Google Analytics conversion tracking problem.  They were getting a lot of Organic Search traffic (aka SEO traffic), but they didn't know how to track the conversions from this traffic because visitors converted on a different domain. In this case, our client was sending visitors from their main website [...]

By |January 9th, 2017|Categories: Tracking and Analytics|Tags: |

How Do You Track Local SEO Campaign Performance?

When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics.  It's free, easy to install, and fairly easy to use once you get familiar with all the reports.  But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]

How to Calculate the Potential Return on Investment from Local SEO

How much money could you make if you were ranking #1 in Google for your target keywords? That's an important question to answer because it tells you how much you can afford to invest in SEO.  The problem is there is no one-size-fits all answer to the question.  For one business the answer could be [...]