One of the most important steps when setting up Google Analytics is to define your Conversions, or Goals. Common Goals are quote requests, demo requests, phone calls, and online orders. In other words, Goals allow you to track leads and sales generated from your marketing campaigns. Without Goals you're flying blind and you don't know which [...]
Earlier this year I published a case study about how to track Google Analytics conversions across domains. In the case study I explained how Google Analytics does not track visitors properly across different domains. For example, if your website links to a 3rd party shopping cart or scheduling tool, then you're likely not tracking that [...]
Google Analytics is a powerful tool that can strengthen your website and marketing strategy -- but only when you use it correctly. Getting started with Google Analytics is fairly straightforward, and generating reports about how visitors interact with your website is easy. However, you could miss out on valuable data if you use the wrong [...]
There's no question that social media has become an important aspect of digital marketing. With over 1.86 billion active monthly users on Facebook, 319 million active monthly users on Twitter, and 600 million active monthly users on Instagram, social media marketing offers a valuable opportunity for small businesses to get in front of prospects. The [...]
Do you have a "report card" for your digital marketing? Do you have a way of determining if your marketing campaigns are working? Do you know which campaigns need more attention because they are not hitting important milestones? If not, then you need to set up Google Analytics to report on your key metrics. Here's [...]
As a small business owner, you probably know that you need to use Google Analytics to figure out if your website is succeeding at attracting and engaging visitors. You’ve heard about Google Analytics at conferences, networking meetings, and marketing workshops for businesses like yours. You probably signed up for Google Analytics and embedded its code [...]
Last year, a client came to us with an interesting Google Analytics conversion tracking problem. They were getting a lot of Organic Search traffic (aka SEO traffic), but they didn't know how to track the conversions from this traffic because visitors converted on a different domain. In this case, our client was sending visitors from their main website [...]
When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics. It's free, easy to install, and fairly easy to use once you get familiar with all the reports. But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]
How much money could you make if you were ranking #1 in Google for your target keywords? That's an important question to answer because it tells you how much you can afford to invest in SEO. The problem is there is no one-size-fits all answer to the question. For one business the answer could be [...]
Installing Google Analytics on your website is not enough... In fact, it's not even half the battle. If we stick with the military analogy, then installing Google Analytics is like turning on your radar system. It's a critical step, but it's not going to do much good unless someone looks at the radar screen! That [...]
