Tracking and Analytics

/Tracking and Analytics

You Must Do More Than Just Install Google Analytics to Succeed With Digital Marketing

Installing Google Analytics on your website is not enough... In fact, it's not even half the battle.  If we stick with the military analogy, then installing Google Analytics is like turning on your radar system.  It's a critical step, but it's not going to do much good unless someone looks at the radar screen! That [...]

By |January 7th, 2016|Categories: Tracking and Analytics|Tags: |

Online Marketing: The Good, The Bad and The Ugly

Is online marketing good, bad or ugly? If I asked a handful of business owners that question, I bet I would get a few votes for each.  But which answer is correct? The Good, The Bad, and The Ugly Have you seen the old Clint Eastwood western movie, The Good, The Bad and The Ugly? [...]

How To Determine If Your Ideal Prospects Are Visiting Your Website

Last Friday I walked through 3 reasons why your website may not be converting visitors into leads and sales.  The first question you must answer is, "Are you talking to the wrong people?" In other words, are your ideal prospects visiting your website each month or is a big segment of your website traffic not [...]

How to Track Your Digital Marketing ROI

This is the final article in our 4-part series covering the 4 Pillars of Effective Digital Marketing.  In case you haven’t been following along, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means we’re going to focus on Pillar #4 today, which is Tracking. Tracking is the “ugly duckling” in most [...]

3 Ways to Increase Your Customer Value

This is article #3 in our 4-part series covering the 4 Pillars of Effective Digital Marketing.  To bring you up to speed, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking Today we're focusing on Pillar #3, Customer Value.   Why Is Customer Value Important for Digital Marketing? You may be wondering why [...]

The Most Important Google AdWords Metric & How to Track It

What if there was a way to buy your customers?  I mean, picture a store where you could find your ideal customers, place your order and walk out with your sales quota for the month. If that was real, then how much would you pay for each customer?  At what price point would your eyes light up [...]