As we enter the new year, business owners and digital marketers might be wondering if search engine optimization is officially a thing of the past. The short answer: "No." And the slightly longer answer: "Heck no!" Sure, certain SEO practices are obsolete thanks to Google's ever-changing search algorithms. In many ways, though, this is a [...]
Last year, a client came to us with an interesting Google Analytics conversion tracking problem. They were getting a lot of Organic Search traffic (aka SEO traffic), but they didn't know how to track the conversions from this traffic because visitors converted on a different domain. In this case, our client was sending visitors from their main website [...]
This week I've heard a lot about New Year's resolutions and goals for 2017. For businesses using Google AdWords, those resolutions include something about maximizing their ad budgets to ensure a strong ROI. I wanted to learn more about this so I asked three of our Google AdWords Analysts - Jane, Lisa, and Kwasi - to [...]
We're about to ring in the new year where people across the world will set their resolutions for 2017. Along with your personal resolution, why not make a resolution to guarantee that 2017 is the best year yet when it comes to your digital marketing? In order to do that, you need to make sure you [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Kaitlin Smith. How did you get into digital marketing? My degree in college was Spanish with an emphasis on business and communication. While I enjoyed Spanish, the business side has had a much bigger [...]
This past Friday the Main Street ROI team got together for our end of the year meetings and holiday celebration. During my meeting with Phil and Pete they asked me about my favorite tools we used throughout 2016 and why I liked each one. While my answer included some tools I'd used in previous years, there [...]
If you haven't already, then now is the time to create your marketing plan for 2017. This can be a daunting task, even for savvy marketers. That's why in this article I'm going to answer one of the most frequently asked questions about marketing plans, "What makes a great marketing plan?" And to help answer [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Web Developer, Kirsten Hopstaken. How did you get into technology? I have always had my strengths in math, physics and chemistry and started my education in the medical field. First for clinical laboratory and later I [...]
Now that we're in December it's time to get serious about finalizing your marketing plan for 2017. With the holidays only a couple weeks away, it's easy to keep pushing this to the bottom of your to do list. But, if you don't get it done now it's likely to get pushed off until after the [...]
Thanksgiving is one of my favorite holidays. For one, it kicks off the "most wonderful time of the year" and for two, it's a holiday focused on expressing gratitude for the amazing things in our lives. Yesterday, as I spent time enjoying (way too much) food with my family, I reflected on the many things I [...]
