1,230,000,000. That's how many active daily users are on Facebook. Digital marketing has drastically changed over the last decade. Ten years ago, Facebook had just switched from being a platform reserved for college students to a platform that everyone could access. The profile pages looked completely different and "Newsfeeds" and "Timelines" didn't exist. Fast-forward to today. [...]
This is a guest post from Amanda Cameron. Amanda is a content writer for Patriot Software, LLC. Do you know what it really costs to keep your business going? Figuring out how to increase your profits can be tough when there are new costs around every corner. Typical small business expenses include inventory, supplies, and other [...]
Do you have a "report card" for your digital marketing? Do you have a way of determining if your marketing campaigns are working? Do you know which campaigns need more attention because they are not hitting important milestones? If not, then you need to set up Google Analytics to report on your key metrics. Here's [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Michael Cianciulli. How did you get into digital marketing? When I first entered college I didn’t really have an idea for what I wanted to do when I got out. Being a [...]
As a small business owner, you probably know that you need to use Google Analytics to figure out if your website is succeeding at attracting and engaging visitors. You’ve heard about Google Analytics at conferences, networking meetings, and marketing workshops for businesses like yours. You probably signed up for Google Analytics and embedded its code [...]
Every year Google AdWords rolls out new features and functionality in an effort to make online advertising easier and more effective. Unfortunately that means businesses must vigilantly stay up to date with the latest AdWords features or they risk losing sales to more sophisticated competitors. That's why in this article I'm going to highlight some [...]
This is a guest post by Deborah Sweeney, the CEO of MyCorporation.com. It’s fairly likely that you kicked off 2017 with a slew of social media resolutions for your brand, each one bigger and better than the next. But, what if I told you to scrap those resolutions for quarterly goals and reexaminations instead? Even with [...]
At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Vanessa Lane. How did you get into digital marketing? My passion for working with entrepreneurs and small business owners led me into the field of digital marketing. I had been working on a freelance [...]
SEO is something we're passionate about at Main Street ROI. We have an entire team dedicated to auditing, optimizing, and managing SEO for our client's websites. Recently, I sat down with some of our analysts to ask them about the most common SEO mistakes they see when working on websites for our clients. They filled [...]
