One of the most frequently asked questions I receive when I'm presenting a SEO training is, "How do I safely and effectively get links to my website?" In this article, I'll walk through 5 tactics any business can use to get more links, and in turn, improve their search engine rankings. But first, let's address why [...]
Do you think it's too late to start working on search engine optimization (SEO)? Do you think you're rankings are just so bad that it's not even worth trying at this point? If you just nodded your head yes, then you need to read this case study because it's never too late! The Challenge Our client [...]
It's the season of gratitude and giving. While we all take time to reflect on all the things we have to be thankful for, it's important to make sure the success of your business is on your list. Whether you're already focused on SEO or you're considering getting started, investing in SEO is sure to make [...]
If you know how to sell a house, then you know the rules of effective local search engine optimization. Or if you're like me and you've never sold a house by yourself, but you've watched a lot of Million Dollar Listing, then you have a good idea how local SEO works. In this article I'll [...]
When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics. It's free, easy to install, and fairly easy to use once you get familiar with all the reports. But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]
SEO is an ever-evolving industry with a growing list of variables - but no matter how closely you follow the latest SEO trends, you're doomed to fail if you don't master the basics. The good news is that many of SEO's most fundamental rules haven't changed in years. Most of these fundamentals can be fixed [...]
What's better than doubling your website traffic? Doubling the number of leads generated from your website! That's exactly what we did for Hartford Fence Company. And in this case study I'll show you how... Background We started working with Hartford Fence Company in mid July 2015. Business was actually going very well for them already, [...]
When is the last time you opened a phone book? Not long ago, Yellow Pages were the go-to portals for shoppers who needed local goods and services -- now they're obsolete. Internet search engines replaced the role of the phone book years ago. And even as online habits have changed in recent years, the role of the [...]
Does SEO still matter? Given how dramatically the online landscape has changed -- more people access the Web through smartphones than desktop, and social media is king among mobile users -- it's natural to wonder whether good-old fashioned SEO tactics have suddenly become obsolete. But don't worry, the answer is yes, SEO still matters. In [...]
When I started back in 2006, search engine optimization (SEO) was not widely known or understood. In fact, I'm pretty sure my parents thought I was either lying about having a job, doing something illegal, or both... :) At that time, most businesses didn't have anyone dedicated to improving their SEO. The businesses that did, [...]
