Today, I want to share an advertising strategy that will probably seem risky, inefficient, or even counterproductive to you. But if you follow my advice, you may uncover an opportunity to double your sales. OK, let's get started... 2 Types of Prospects The first thing you need to know is that you have 2 [...]
If you want to generate more leads, the single best thing you can do is create a lead magnet. What's A Lead Magnet? A lead magnet can take many forms, such as: Free report Free video presentation Free webinar Free coupon Free demo Typically, it's a piece of free information. And I typically recommend you [...]
Over the past couple months I've been reviewing a lot of our customers' websites and I'm seeing the same mistakes again and again. The 3 most common websites mistakes I see are: No compelling offer No clear call to action No lead generation If you're making these same mistakes then you could be losing [...]
When I'm speaking to small business owners about their marketing, I often receive questions about marketing budgets. How much will this form of marketing cost? How much should they budget for the year on marketing? Etc. I have mixed feelings about marketing budgets. I think there are some pros and cons, as follows: Pros: If [...]