COVID

Google Shopping Update: Now You Can Show Your Products for Free

On Tuesday, Google announced some BIG news for small businesses.  In response to the COVID-19 crisis, Google is overhauling its Shopping results to show free listings.  Since 2012, businesses had to pay to show products in the Shopping results, but starting next week it'll be free! Here's what Bill Ready, President of Commerce, said on Google's blog: [...]

By |April 23rd, 2020|Categories: COVID, Pay Per Click Advertising|Tags: , |

How to Create a Productive Remote Team During the COVID-19 Crisis

At Main Street ROI, our team has been working remotely for the last 10 years, so the COVID-19 pandemic has not affected our work environment.  Except, of course, for our team members with kids who are now juggling working from home with home-schooling (myself included). But for many businesses working remotely is new, and likely [...]

By |April 19th, 2020|Categories: COVID|Tags: , |

How to Keep Doing Business During the COVID Shutdown

In my last article, I provided marketing tactics every business can use during the COVID-19 crisis.  It bears repeating that you should not turn off your marketing even if your business is temporarily closed.  Think of it like investing when stock prices are low and everyone else is selling.  This is when you will get [...]

By |April 16th, 2020|Categories: COVID|Tags: , |

Marketing Tactics Every Business Can Use During the COVID-19 Pandemic

When sales plummet and revenue dries up, the natural human response is to panic.  Whether it's the current COVID crisis, a natural disaster, or some other market influence, our innate fight or flight reaction kicks in and prevents us from thinking clearly.  Inevitably, this leads to short-sighted decisions that hinder long-term success when this pandemic [...]

By |April 11th, 2020|Categories: COVID|Tags: , |

Small Business Resources During COVID-19

In New York City, we're completing our 3rd week of the state-wide stay-at-home mandate.  Rather than working during the day, I'm now teaching 1st grade, coaching my preschooler soccer and street hockey, cooking, cleaning, and obsessively checking the news for coronavirus updates.  And rather than unwinding at night, I'm working after my kids go to [...]

By |April 9th, 2020|Categories: COVID|Tags: |

Small Business Marketing Tips During the COVID-19 Pandemic

It's a scary time for small businesses during this COVID-19 pandemic.  Due to the coronavirus, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote workforce. And if you're like me, then you're now forced to work [...]

By |March 25th, 2020|Categories: COVID|Tags: , |