Businesses used to regard the About page as an afterthought, but this often-overlooked page is becoming increasingly important in SEO. It’s no longer enough to draft a short paragraph about yourself or your business and call it a day—your About page is a great chance to market yourself to new visitors, and it’s also one [...]
One of the most common SEO mistakes we see small business owners make is not being set up with Google Search Console (GSC). Most website developers will handle the site design, but they don’t set up GSC and other essential tools for SEO and site management; if you don’t have experience with SEO or running [...]
Google has added a bullet point to its reviews help document page that says that Google values all reviews, not just positive ones. Here’s what it says: Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always [...]
Your website is one of the most important marketing tools you have for your business, and of all the pages on your website, the homepage is the most important. No matter how people land on your website, odds are that they’ll end up clicking on the homepage, so making a good impression matters. You don’t [...]
Are you curious how to find and check the title tag, meta description and other meta tags on your website? Look no further... If you're like most business owners I talk to, then you're not fluent in the HTML coding language, and you're not exactly sure where meta tags like the title tag and meta [...]
Looking for a beginner's guide to getting started with Google Ads? Look no further... Follow this step-by-step guide... Google Ads (formerly known as Google AdWords) are one of the best advertising options online. 5.6 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in [...]
Are you looking for some inspiration to guide your SEO strategy? Look no further than these top 10 SEO quotes... One of the best things about the internet is instant access to just about any information you need. This is especially true when researching search engine optimization (SEO). However, not all information found online is [...]
Are you curious how to track SEO keyword rankings, traffic, and conversions using Google Analytics? You've come to the right place... If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high [...]
Not sure whether Google Ads (formerly Google AdWords) are a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you're considering search engine advertising, then you need to answer this FAQ... Are My Customers Really Using [...]
“Are Facebook Ads worth it?” We hear this question a lot from small business owners who aren’t sure if they should invest in advertising on Facebook, but even after all these years (and many controversies), the popularity of Facebook shows no sign of waning, making it a worthwhile platform for many businesses. In this article, [...]
