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SEO

How to Survive & Thrive at SEO as a Small Business Owner

Small business owners have a lot on their plates. If you’re like most, your business got its start as a passion project, and as it becomes more successful, you find yourself wearing more hats. Suddenly, you’re an HR manager, accountant, and digital marketer in addition to doing the core work of your business. When it [...]

By |October 11th, 2021|Categories: Search Engine Optimization, SEO|

3 SEO Tips from My Adventures in a Pumpkin Patch

When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins.  I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea.  The farm was jam packed with kids, parents, [...]

Why No One Can Guarantee First Page Rankings

“Guaranteed First Page Ranking!” If you’re looking for a digital marketing agency to handle your SEO, you’ve probably come upon a few that make this claim. You might have even seen the question, “Can you guarantee first page rankings?” in lists of questions to ask prospective SEO consultants. When buying a refrigerator, a guarantee is [...]

By |September 16th, 2021|Categories: Search Engine Optimization, SEO|

How to Perform Guest Post Outreach Without Sounding Like a Goober

If you run a website, you’ve probably received countless emails from people offering to write for your blog. (And if you haven’t, well, you probably will at some point.) Guest posting is a classic SEO strategy, but if we’re being real, a lot of the guest post outreach emails rub people the wrong way. They [...]

Update, Delete, or Redirect: Dealing With Old, Low-Traffic Blog Posts

If you’ve had your blog for a while, it’s very likely that you have some posts in your archives that make you cringe. It may be tempting to hit “delete” on each of them and send them into the dustbin of history, but wait! Some of them might have the potential to add value to [...]

11 Common Mistakes That Sabotage Local Google Rankings

Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]

5 Reasons Why SEO Is a Great Investment for Your Business

SEO is not only necessary for your business, it's one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business -- it's money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value [...]

By |August 23rd, 2021|Categories: SEO|

Why Local SEO Might Be the Best Investment You Ever Make

Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone gives a good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: [...]

By |August 12th, 2021|Categories: SEO|Tags: , |

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

Answers to 4 Frequently Asked Questions About Local SEO

What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings. But [...]

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