SEO

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SEO Case Study About Return On Investment (ROI)

Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]

The Lowdown on Local SEO in 2018

If you're a local business trying to market your products and services online, you need to know about local SEO. Research finds 60% of American adults use their mobile device to search for local products and services, and half of the consumers that perform a local search on their smartphone visit the store the same [...]

By | August 30th, 2018|Categories: SEO|Tags: |

2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]

5 WordPress Plugins To Help With SEO

This is a guest post from Shanna Mallon, a contributing writer for Straight North. Whether your industry is retail clothing or parts manufacturing, when you want to increase website traffic, there's no question you have to think about Search Engine Optimization (SEO). Why? The fact is, search engines provide incredible traffic potential for businesses. Think about [...]

By | August 2nd, 2018|Categories: SEO|Tags: , |

24 Key Stats About Digital Marketing You Need to Know

Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By | June 30th, 2018|Categories: Search Engine Optimization, SEO|

June 2018 Digital Marketing News Roundup

Summer is here, and things are heating up online in more ways than one. Some people are heated over the wrong dates associated with their content in Google's search results, and others are upset over lost rankings due to a Yoast bug. It's not all bad, though. There are also some exciting updates this month [...]

10 Stats That Prove You Need Local SEO for Your Small Business

For many local businesses, deciding which marketing or advertising channels to invest in is difficult. The decline of local publishing has fractured local audiences, rendering traditional methods much less effective. Subsequently, search engines are now the way most people seek and discover local businesses. Google and other search engines have done a good job of [...]

By | June 23rd, 2018|Categories: Search Engine Optimization, SEO|

How to Make Sure You’re Creating High Quality Pages for Your Website

High-quality content is crucial for a successful website. We’ve all heard the phrase coined by Google “content is king,” which is true to a certain degree, but what defines quality? And, how can you ensure you’re creating pages that provide value to your audience as well as getting the green light from search engine giants? In [...]

By | June 13th, 2018|Categories: Content Marketing, Copywriting, SEO|