How to Respond to Negative Reviews on Google: 3 Steps to Take

If you’re like most small business owners, your business isn’t just how you make a living. It’s a passion and it probably feels like a part of you. Given this, it can be hard not to take negative reviews personally, which leads a lot of business owners to respond inappropriately. Don’t get mad, don’t be [...]

By |January 12th, 2024|Categories: Search Engine Optimization, SEO|

What is SEO and Why is it Important for My Business?

SEO is all about getting your website to rank higher on Google, ensuring your website appears above your competitors in search results. On average, the top spot in Google gets around 30% of all available clicks for that search, while the top three spots capture over half of all clicks. Being on the first page [...]

By |January 5th, 2024|Categories: Search Engine Optimization, SEO|

SEO vs Google Ads: Which Should You Choose? | Pros and Cons

In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]

By |December 29th, 2023|Categories: Google Ads, SEO|

Do You Have Realistic Expectations For Your SEO Campaign?

I remember a few months after my son Emmett was born, my wife was disappointed that she couldn't finish a workout.  This particular workout was quite easy for her before she was pregnant with Emmett.  What do you think, would you expect my wife, or any other woman, to be back to her "pre-pregnancy" workouts [...]

On-Page SEO Audit Checklist: 17 Factors to Boost Rankings

Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing client [...]

How Does Content Quality & Relevance Impact SEO?

Whether you maintain an e-commerce website or an informational blog, failing to provide well-structured, useful content can lead to high bounce rates or lost sales opportunities. A confused user doesn't buy, so if people aren't quickly presented with information that helps them find what they're looking for, then they're likely to move on. If you [...]

By |December 16th, 2023|Categories: Search Engine Optimization, SEO|

Why No One Can Guarantee First Page Rankings

“Guaranteed First Page Ranking!” If you’re looking for a digital marketing agency to handle your SEO, you’ve probably come upon a few that make this claim. You might have even seen the question, “Can you guarantee first page rankings?” in a list of questions to ask prospective SEO consultants. When buying a refrigerator, a guarantee [...]

By |December 9th, 2023|Categories: Search Engine Optimization, SEO|

What is the Impact of Mobile-Friendliness on SEO?

In this video, Kyle speaks about critical role that mobile optimization plays in Google's ranking algorithm. Mobile friendliness, and even user interaction with your mobile site, are all factors that help Google determine where your site should rank in mobile search results. If you would like to get a comprehensive list of other simple but [...]

By |December 9th, 2023|Categories: Search Engine Optimization, SEO|

How to Survive & Thrive at SEO as a Small Business Owner

Small business owners have a lot on their plates. If you’re like most, your business got its start as a passion project, and as it becomes more successful, you find yourself wearing more hats. Suddenly, you’re an HR manager, accountant, and digital marketer in addition to doing the core work of your business. When it [...]

By |November 17th, 2023|Categories: Search Engine Optimization, SEO|

Update, Delete, or Redirect: Dealing With Old, Low-Traffic Blog Posts

If you’ve had your blog for a while, it’s very likely that you have some posts in your archives that make you cringe. It may be tempting to hit “delete” on each of them and send them into the dustbin of history, but wait! Some of them might have the potential to add value to [...]

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