Whether you maintain an e-commerce website or an informational blog, failing to provide well-structured, useful content can lead to high bounce rates or lost sales opportunities.

A confused user doesn’t buy, so if people aren’t quickly presented with information that helps them find what they’re looking for, then they’re likely to move on.

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Video Transcription

0:05
How does content quality and relevance impact SEO?
0:10
um
0:11
it’s it’s huge so
0:14
because Google’s Chief objective is to
0:18
to help the Searcher find what they’re
0:20
looking for you know find resolution
0:21
whether that’s you know if they have a
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buyer’s intent you know they they want
0:25
to show sites where people will will
0:27
purchase from or that’s an easy process
0:29
and if it’s research based then they
0:31
want to make sure that you know that uh
0:34
when people visit the page they get all
0:36
their questions answered so when we’re
0:38
thinking about content quality we have
0:40
to also think about like what is the
0:43
purpose of the search
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and are we giving content the not only
0:47
the right amount of content but giving
0:49
it to people in a way that they can
0:52
understand and absorb and and and use
0:56
effectively
0:58
um that can be huge there’s been times
1:00
where
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I’ve seen sites that have a ton of
1:04
content so they meet the
1:06
quantity you know
1:09
um
1:10
like there’s a this amount of quantity
1:12
but there’s the quality of it is not
1:14
great the flow of the content is not
1:16
great and because that the content is
1:18
not easy to read and people will they
1:21
won’t stand the site as long they might
1:23
if it’s a if it’s a website where
1:25
there’s purchasing like e-commerce they
1:27
might not they might not buy
1:29
um because like the yeah maybe they’re
1:31
they wanted their technical
1:33
specifications or reviews
1:35
um
1:36
you know if that content’s not there
1:39
helping the the user Make an informed
1:41
decision
1:42
then you know confused user doesn’t buy
1:45
um a confused user doesn’t keep on
1:47
researching they go find another
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resource that explains things better
1:49
that gives them the information in a
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better format so content quality you
1:54
know is a lot about like giving the user
1:56
the information they need when they need
1:58
it and how they need it
2:00
so
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um a lot of times when you’re doing when
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you’re looking at other competitors to
2:05
see
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you know comparing content themselves
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like it’s always good to kind of read
2:10
over their pages to see you know like
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not pages but like whatever page they’re
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trying to rank for and you’re ranking
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for
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see what kind of information that they
2:20
have on their site and see what the
2:22
logical flow of that information is see
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what questions get answered see if it
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makes sense or those questions get
2:27
answered and then also you know check it
2:30
against your website but and then also
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keeping keep in mind like what questions
2:35
are you walking away with if you were a
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buyer What’s missing
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and then trying to to fill in those gaps
2:41
in a way that you know assists the user