“Guaranteed First Page Ranking!” If you’re looking for a digital marketing agency to handle your SEO, you’ve probably come upon a few that make this claim. You might have even seen the question, “Can you guarantee first page rankings?” in a list of questions to ask prospective SEO consultants. When buying a refrigerator, a guarantee [...]
In this video, Kyle speaks about critical role that mobile optimization plays in Google's ranking algorithm. Mobile friendliness, and even user interaction with your mobile site, are all factors that help Google determine where your site should rank in mobile search results. If you would like to get a comprehensive list of other simple but [...]
Small business owners have a lot on their plates. If you’re like most, your business got its start as a passion project, and as it becomes more successful, you find yourself wearing more hats. Suddenly, you’re an HR manager, accountant, and digital marketer in addition to doing the core work of your business. When it [...]
If you’ve had your blog for a while, it’s very likely that you have some posts in your archives that make you cringe. It may be tempting to hit “delete” on each of them and send them into the dustbin of history, but wait! Some of them might have the potential to add value to [...]
Learn how backlinks act as a "vote of authority," signaling to search engines that your site is reputable and informative. In this interview, Kyle also provides insights into analyzing your competition's backlink profile to gauge how competitive your industry is and what you need to do to rank well. If you would like to get [...]
I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree. This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]
Discover essential on-page SEO factors that can elevate your website's visibility, and learn how to strategically place your keywords in these critical areas and throughout your content to boost your search rankings. In this video, Kyle talks about the importance of optimizing your meta title, meta description, and H1 header to send clear signals to [...]
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust in your site. [...]
These are 3 free and easy plugins for installing Google Tag Manager on a WordPress website: 1) Google Tag Manager for WordPress by Thomas Geiger 2) Head, Footer and Post Injections by Stefano Lissa 3) Header, Footer, Code Manager by 99robots It’s important to make sure that only one method is used to install Google [...]
When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam-packed with kids, parents, tractors, [...]
