SEO is all about getting your website to rank higher on Google, ensuring your website appears above your competitors in search results.
On average, the top spot in Google gets around 30% of all available clicks for that search, while the top three spots capture over half of all clicks.
Being on the first page in Google is essential, but which keywords your website ranks for is also a huge factor.
It is better to rank for keywords with higher buying intent than keywords with no buying intent that simply have a lot of search volume.
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Video Transcription
0:04
all right so uh SEO well what is SEO why
0:08
is important for your business um SEO is
0:11
search engine optimization it’s it’s
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essentially the the practice of getting
0:19
your website to rank higher in Google
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for specific things people are searching
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for so that your website shows up above
0:28
your competitors Obviously just showing
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up in Google you know on page two page
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five or whatever doesn’t really mean
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anything um because people aren’t going
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to those pages they’re clicking on the
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first page and the higher up the first
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page uh the more people are clicking um
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I’ve even seen some some research
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showing that I think like the the top
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spot in Google on average gets around 30
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something percent of all the the clicks
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for that search um the top three gets
0:59
about a little over half of all search
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clicks and then the top five gets
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somewhere over
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75% so when you’re when you’re thinking
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about doing search engine optimization
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you know the goal is the top five the
1:12
the first half of page one because
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that’s where a majority of all clicks
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are going um you know so the difference
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between being at the bottom of page one
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and and uh position 10 and number one
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can be you know gosh uh
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probably you know five to 10 times the
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amount of traffic if not more um based
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on you know that specific Search terms
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uh distribution and you know when you’re
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looking at Search terms that have high
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volumes that can be the difference
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between like a flood of conversions you
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know like new prospects or new sales or
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a trickle so the the value in it is
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obviously the you know when you have a
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website that converts traffic into into
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sales you know whether that’s e-commerce
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and it’s it happens directly or if it’s
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service if you’re a serviced based
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business and it happens via uh lead lead
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fill outs um you know the higher you go
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in Google the the more your pipeline
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gets filled the more Revenue you’re
2:21
going to have
